11-12-2014 Council Agenda - Laserfiche WebLink

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consumers. Areas behind such surface, including other counters, that a consumer cannot access, are not part of a Selling Counter. "Signboard" means an Exterior Cigarette Sign that (i) is outside a Store, 110 is typically attached to a street sign or pole or attached to the side of the Store, or is a freestanding unit, and (lit) uses physically separate letters, numbers, and symbols to advertise cigarettes. "STARS" means the Store Tracking Analytical Reporting System, which is the system used to capture information refacing to weekly shipments of tobacco products to retailers by wholesalers. "STARS Calendar" means the calendar used by STARS and attached to the Agreement as Exhibit J. "STARS Quarter" means a STARS Calendar quarter. "STARS Week" means a STARS Calendar week commencing on Sunday and ending on Saturday. "Store" means any premises in which Retailer engages in the retail sale of tobacco products and with respect to which Retailer participates in the Program under the Agreement. "Transaction Area" means the area encompassing a Selling Counter, the area behind such Selling Counter, and any area within a Store that is within the Line of Sight of such Selling Counter. "Uncapped Store" means a Store that has satisfied the requirements for an "Uncapped Store" set forth in Exhibit 1, Section 4.B.(1). "Vertical Set" means the merchandising configuration depicted in Exhibit A and described in Exhibit C, Section 1.D.(1)(a)(i). "Website" has the meaning set forth on Page 2 of the Agreement. "We Card Items" means the We Card Minimum Age Calendar, the We Card Age of Purchase Stickers, the We Card Fake ID Tip Sheet, and other materials, alt produced by We Card Program, Inc. and designed to assist with age verification. A We Card Item or any equivalent item is considered to be a Cigarette Sign for purposes of the Agreement if it includes any cigarette brand name, trademark, logo, symbol, motto, or selling message, or advertises cigarettes without featuring a specific cigarette brand. "We Card Sign" means a sign produced by We Card Program, Inc. that (i) informs consumers that a Store verifies the age of persons who seek to purchase tobacco products, (ii) informs consumers that the Store does not sell to anyone who is not old enough to purchase tobacco products legally where the Store is located, and (iii) does not contain any Cigarette Signs. A We Card Sign or any equivalent sign will be considered to be a Cigarette Sign for purposes of the Agreement if it includes any cigarette brand name, trademark, logo, symbol, motto, or selling message, or advertises cigarettes, without featuring a specific cigarette brand. "We Card Training" means training materials produced by We Card Program, Inc. Exhibit A Page 5 of 5 27