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Exhibit B <br />Choice Level and Premium Level Requirements <br />By choosing to participate in the Program at a particular Participation Level with respect to one or more <br />Stores, Retailer agrees that such Stores will comply with the merchandising, signage, and other <br />requirements applicable to that Participation Level, as set forth below. <br />1. Merchandising Requirements. <br />A. NSS Merchandising. All cigarette and PM USA product merchandising and sales in a <br />Store must be NSS. <br />B. Visible Merchandising. All PM USA cigarettes in a Store must be merchandised such <br />that they are clearly visible and proximate to adult tobacco consumers. <br />C. Minimum Size Requirements for PCMA and OCMA. Any Fixtures comprising the <br />PCMA or an OCMA must have a minimum height and width as Indicated in Table A. <br />Table A <br />PCMA <br />OCMA <br />Minimum <br />Fixture Body <br />Height <br />Minimum <br />Fixture Body <br />Width <br />Minimum <br />Fixture Body <br />Height <br />30" <br />Minimum <br />Fixture Body <br />Width <br />2' <br />Choice Level <br />38" <br />2' <br />Premium Level <br />38" <br />3' <br />30" <br />2' <br />D. Merchandising on Fixtures Comprising the PCMA. <br />(1) PM USA Portion Requirements. <br />(a) Location. In the PCMA, the PM USA Portion must be located within and <br />at the top of one or more Fixture Bodies, subject to PM USA approval. The PCMA, in its entirety, must be <br />within 85 inches above the Store floor and must contain the PM USA Share of Category Space in the <br />PCMA, up to a maximum of 65% of such Category Space. In a Store, with respect to which Retailer <br />participates in the Program at the Choice Level, the PM USA Portion may be configured as a Vertical Set <br />or a Horizontal Set. In a Store, with respect to which Retailer participates in the Program at the Premium <br />Level, the PM USA Portion must be configured as a Horizontal Set, unless otherwise agreed to by PM <br />USA. <br />(i) Vertical Set. In a Vertical Set, the PM USA Portion is located <br />(A) on either side of the PCMA or (B) in the center of the PCMA, each as depicted in Exhibit A. <br />(11) Horizontal Set. In a Horizontal Set, the PM USA Portion spans <br />the entire width of the PCMA, as depicted in Exhibit A. <br />(b) PM USA Merchandising. PM USA Cigarettes, PM USA Cigarette <br />Signs, other PM USA products, and other information must be merchandised in the PM USA Portion, as <br />designated by PM USA from time to time, across the entire top shelf and contiguously from left to right on <br />successive lower shelves thereafter until such PM USA -occupied space equals the PM USA Share of <br />Category Space in the PCMA, subject to a maximum of 65% of such Category Space. <br />(2) Retailer's Choice Portion. Other manufacturers' cigarettes may be <br />merchandised in any manner Retailer chooses in the Retailer's Choice Portion. <br />Exhibit B <br />Page 1 of 6 <br />28 <br />