07-08-2015 Council Packet - Laserfiche WebLink

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:' CONTENT TIPS Your audience is craving content that is compelling, innovative and personal. Make it happen. I. Get your game face on, then document In other words, get your strategy together and write it down. It doesn't matter if you are a Fortune 500 company or a one-person shop, everyone needs a plan. The most successful content marketers have two things in common: documentation and consistent review of content strategy plans. 2. Find out what they really want to know. Let's face it: Rarely in life is everything all about you. Do your research and figure out what your audience wants to know (not what you think they want to know). What are their pain points? How can you help them? What are they sick of hearing about from everyone else who calls/pitches/writes/emails? Show you are truly interested in their needs. 3. Explore their interests, Not everyone is into cats. That's right. We said it. And what we mean is, you need to work at understanding your audience's interests. Yes, you are speaking to other companies but in reality, who makes the decisions? People. There are people at the other end of whatever channel you use to communicate. Don't be afraid to reach out and connect on their level. Maybe all of your clients have basketball brackets for March Madness ('tis the season, right?) Use that as a way to connect, 4. Der -our date -ability. If an ongoing stream of leads and customers (ie: sales) is what you're looking for (and really, this is the goal for businesses, right? It's what drives revenue) then you must show your audience that you are in it for the long haul. Do not start down the content road if you are not prepared to continue. Don't be a tease. Provide relevant content on a consistent basis with the help of content calendars, scheduled content and time set aside each day/week to prepare and execute content strategies. 5. Get your friends (or their friends) i You don't always have a direct "in" with your audience...but their friends do. And in this case, their friends can be anyone from a trusted sales rep to partners to other employees. Invite these people to be a part of the content curation process. If you're a solopreneur, schedule time on a monthly basis to connect with others and bounce ideas off one another.This type of"brand ambassador marketing program" can generate ideas, provide feedback and has high potential for social share. Want more? Flip over! » '46'ALLf,E t-> WWW.ALLEECREATIVE.COM in linkedin.com/company/allee f twittercom/alleecreative facebook.com/alleecreatIve