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6. Plan for the future. <br />Your boss is looking for results,The company is looking for results. Plan for it,At the very <br />least, track ROI on a monthly basis and assess what that means for the future. Do not <br />get into the habit of letting content "coast". It's one of the easiest things to modify—do <br />so if it's not working! And if you're the boss, demand the same from yourself. Sit down <br />and assess the success (or failure) of what you're doing and change it up if its not <br />making sense for your business. <br />7. Play the field. <br />Do you have to be everywhere? No. However, you need a sense of where your <br />audience is, what they prefer and how they communicate, It's cool to diwy up content <br />in multiple areas but if you're planning for the future and tracking ROI (see #6) you'll <br />soon see where to spend the bulk of your efforts in order to drive results. It doesn't <br />mean you don't have a presence elsewhere; be strategic about letting your audience <br />know where to find you. <br />8. Stop controlling communication. <br />Don't be bossy about when, where and how your audience can (and cannot) <br />communicate with you. If you establish your brand online it's free reign for others to get <br />in touch with you there. Make it easy and accessible for others to reach you. If you don't <br />want them to reach out that way, you shouldn't be on those platforms in the first place. <br />9. Use your little black book...er...calendar. <br />Plan! Organize! Schedule! Not even the best Type A personality can keep track of <br />all things content -related with the zillion others things they're charged with each day. <br />Use content planning tools, scheduling tools, spreadsheets, task reminders—whatever <br />it is that will motivate you to stay with it and regularly schedule/plan for content.This <br />includes backdating things like white paper releases, social media posts and blog topics. <br />Everything should be coordinated so content is continuous and purposeful. <br />10. Prove your worth, <br />The bottom line comes down to trust. If your audience doesn't <br />trust you success won't happen. B2B content is an ideal way to <br />establish thought leadership and build trust. Put your leadership <br />on the front lines, invite customers to go behind the scenes.Tell <br />compelling stories. Listen, Empathize. Respond. Build trust.. <br />Successful <br />content... <br />Builds trust <br />while educating <br />audiences with a <br />variety of content, <br />PUT IT INTO ACTION: G IDEAS TO GET STARTED <br />compelling them to <br />take action. <br />Think of your biggest business priority and how that can translate into content.Then <br />work your way through a series of content scenarios that all touch on that grand <br />purpose. Break down content throughout the year into smaller bite -size pieces until <br />there are no pieces Ieft.Then you know you've exhausted your content opportunities <br />(should be able to showcase ROI/prove the priority has been met) and move on to <br />the next business goal. Content ideas that can be generated around the same topic <br />include: <br />White papers/E-books Templates <br />Video series Blog post series <br />Emails/drip marketing <br />Social media content <br />