07-08-2015 Council Packet - Laserfiche WebLink

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• Social networks suoh as Pacebook and MySpace work well as a gathering plaoe for people interested In the city, and for building affinity for the city, Soolal networks can servo as a plaoo to post Information and pictures of the community celebration., a project that suooeeded beoauso of volunteer efforts, or oven of various elty staff performing interesting aspcots of their jobs. Those spaoes also could bo used to gather input and Ideas from residents en projects, services and ordinances, + Video sites such as YouTubo and Report allow users to post, rate and comment on videos, Posting video can be a way to provide a comprehensive picture of a city event such as awards and even bo a virtual way to show residents the range of work done by elty staff, ('Videos shouldn't be posted of any Individual without that person's Knowledge and consent,) • Photo sharing sites such as Fliokr and TwitPio allow users to post, rate and comment on photos can help create a eonnprohensive picture of a city event such as avua.rds and even be a virtual way to show residents the range of work done by city staff. (Photos shouldn't be posted of any Individual without that person's knowledge and consent,) • • Wilds, such as Wikipedia, can be used to develop Information on a range of topics suoh as about the city's founding residents, historic sites and so on, Wilds are encyelopedia.like applications in which entries aro oreatod and edited by multiple people, Should the city take a centralized or decentralized approach to soclal media? A city should consider whether it wants an official soolal media presonoo and, if so, in what social media venues. The city should think about when and how it wants to usa social media, whether to have an offioial city voice, and whether to usa a centralized or decentralized approach The manner in which social media fits with other offioial forms of communication also should be considered. It may be the ease that having multiple city social media users mm or a decentralized approach.. snakes sense for a city because It allows subject matter exports to talk about issues related to their areas of expertise. For example, the city cleric might blog about changes to polling sites and announce openings for various committees and cotntnisslons, while the pollee officer talks about the city's K.9 offioor, Mioroblogs might be used by public works staff to alert residents to snow parking etnergeneies, while parks and recreation staff announce enrollment openings for new programs, A oonsetidated — or eentralized — approach assigns social media responsibilities to ono or two people. Depending upon the city, this approach could create a significant workload for those individuals, who may not have the time to support such a task, On the other hand, a centralized approach probably would provide the city with a mora controlled, consistent and uniformed soolal media presence, Are posting's to social media government data and/or subject to records retention? A city must determine whether the Information oommunicated is about official or unofflolai city business before determining whether it is subject to the Minnesota Government Data PractloesAct, Page 4 of 12