07-08-2015 Council Packet - Laserfiche WebLink

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cliffioult to imagine that sometimes city staff may oonrrrent on oity.relatod lssuos, Such a scenario often starts out !moonily enough,. but cars load to problems down the road, An example of uso of a personal soolal media a000unt that orossos tho lino from strictly personal to oity related. ooul.works dirootor created tho account to talk about and follow others .with shared interosts on topics such as hobbies, raising kids, and professional sports, Aftor being on Twitter awhile, the public) works director finds an official a000unt for a professional group that ha belongs to — the Amorioan Public Works Ass.00iation, Ho already regularly visits the APWA website, but following the APWA on Twitter paeans ;no gets roal.timo updates about things that impact his job — national wastewater rule Changes, upcoming oonfarenoos, and job openings, Ho's now started to mergo his personal and .professional lives, Now consider that he's dovoloped a following on Twitter that includes his friends who live In the City, and some of their friends start to follow him, Ono day the publlo works director realizes he has a broad network of poople 'interested in what ho has to say, and some folks are following him just beoauso he works for the oity, Ho starts to see Twlttor as a way to communicate important information to ros#dents about snow omorgenoies or ice rinks opening, and ho does so, His .following grows because people know they oan get Important eItywrelated news when it matters most, At first, tho city information being communicated is straightforward, doesn't bear any real negativo'inpaot for the city, and actually helps the olty do its work — residents are moving their vohioles boforo plowing begins! 13ut the city still should considor what it moans that the public works director has started to use personal social media for off"ioial oity business, The city could dotarmine It would liko to make use of soolal media part of tho public works dirootor's official job duties, Some questions to consider in this scenario inolude: What happens if tho public works direotor is disgruntled booauso a now equipment roquast Is denied and he posts information blasting tho council? What if he eorrrmants negatively about a staff membor, or shares non.publio information about that person in his personal soolal media accounts? What happens if the pity faoes a data roquost and a personal computer or other technology has boon used to cornmunioato on the topio of interest? What happens if ho takes a job in another oity and the city loses those connections to the pubile that he developed via soala! media? Staff without explioit job duties detailed In a job description should bo expected to follow the city's existing computer use polloy when it oomos to using city teohnology to a000ss social media sites, A olty oonaputor use polloy should outlino when and how staff oatr use city technology for personal use, employee prlvaoy expectations, reference other polioles that might aomo to boar such as harassment prevention policies, and disalpline for violating the polloy, Read more In the following materials from the League: 1lQi l agr,t age kella These Items and more are at In the Resource Library of ,braelffitt Page 8 of 12