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EXERCISE: BRAND VOICE <br />• Step 1: Understand Your City, Department or Role as <br />an Official <br />What are your core strengths? <br />What value do you offer citizens? Businesses? Partners? <br />What services do your citizens, businesses, etc.. want or <br />need the most? (what are their "pain points"?) <br />What is the makeup of your target audience? <br />• Location. (Physical and online) <br />Demographics. <br />Needs. <br />• Habits. <br />— What makes you or your city unique? <br />How does your audience find you? How do you find them? <br />What feelings do we want to evoke? <br />( <br />RileN ronl reari'.0 I lat-ohook.r-uni.',1111,..crrj <br />