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EXERCISE: BRAND VoIcE <br />• Step 2: Determine Your Voice and Tone <br />Character/Persona <br />Friendly Playful <br />Warm Authoritative <br />Inspiring Professorial <br />Language <br />Tone <br />Personal Hones'. <br />Humble Direct <br />Clinical scientific <br />Social Media <br />Brand Voice <br />Complex Simple <br />Savvy Jargon -filled <br />Insider Fun <br />Serious Whimsical <br />Aliee Ct ai.ve <br />Purpose <br />Engage Entertain <br />Educate Delight <br />Inform Sell <br />Enable Amplify <br />' • iau sh Samoa! <br />E- Social media <br />brand voice <br />example from <br />Stephanie <br />Schwab. <br />alleecreaiki`t`t)III1•tvill:','t'p`sifi.f`I1;lt'r'b),k.4orn Allot '2 <br />ij i:, 01 <br />