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EXERCISE: COMMUNITY PERSONAS <br />Pain Points: What do they need help with? What are their struggles? <br />What are their challenges? What do they expect from you? <br />Communication: How do they like to communicate? Email? Social <br />media? Print? Combination? Where do they "hang out" the most? <br />Objections: What road blocks might they throw at you? <br />Influence: How much influence do they have? Who are they influenced <br />by (or who do they influence?) <br />Messaging: What type of message speaks directly to this person? <br />Name: Give this person a name and physical characteristics so that as <br />you're planning, you really understand the needs/wants of this person. <br />❑Ilr_ read. nim e r:'ill: , ; r..j; ;•,. I it.P5(1r•-;.; nrn .i!I <br />