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MINUTES <br />PLANNING COMMISSION <br />SEPTEMBER 13, 2007 <br />length, and that the City Engineer comment on the feasibility of <br />development toward the west. <br />Motion seconded by Duray. <br />Motion carried 6 - 1. Socha voted against. <br />SIGN The City Planner reviewed proposed updates to the City's Sign <br />ORDINANCE Ordinance regulating temporary signs, dynamic and electronic signs, and <br />other sign standards. The Planner noted that most of the updates were <br />reviewed by the Commission at their last meeting. The Planner highlighted <br />the changes proposed since that meeting. <br />With regard to dynamic and digital signage, the Planner pointed out that the <br />consensus of the Council is fora 10 minute sign change period. The <br />Council is also proposing that digital and electronic signage that has the <br />technology to do so will be required to make their signage available for <br />Amber Alerts. The Planner indicated that the MN Department of Public <br />Safety will be asked to submit a letter making the determination for each <br />individual sign. <br />Knudsen stated that he feels digital and electronic signage is attractive, <br />especially when compared to a typical billboard. Knudsen suggested that <br />from his observance of the new technology, it appears that the standard <br />message change time is 8 to 10 seconds along highways. Knudsen felt that <br />the issue was whether or not the City wanted that technology. If so, then <br />Knudsen felt that the standard time change should be 8 to 10 seconds for <br />signage along the highway. Knudsen felt 10 minutes was acceptable for <br />industrial and commercial areas. <br />Duray asked about message changes for signage along Rice Street. <br />Barraclough felt 10 minutes was appropriate for busy streets such as Rice <br />Street. Knudsen agreed with using this more conservative approach for <br />Rice Street. However, again felt that an 8 to 10 second standard should be <br />used on freeways. <br />The City Planner stated that the sign industry has established 8 seconds as <br />the standard given the time it takes for someone to read a typical billboard. <br />The Planner also noted that Federal regulations control the spacing of <br />billboards so the driver will not run into dozens of billboards flashing <br />different messages along the freeway. The Planner suggested that perhaps <br />there is the need to establish different standards for billboards than for <br />industrial and commercial business signs. <br />-15- <br />