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CITY OF RICHFIELD PERSONNEL POLICY DATE: October 24, 2012 SOCIAL MEDIA USE POLICY SUBJECT: Administrative Policy Regarding Use of the City's Social Media Sites Introduction The City of Richfield will determine, at its discretion, how its web -based social media and online community presence will be designed, implemented and managed as part of its overall communications and information technology strategies and functions. City government social media and other web -based resources may be modified or removed by the City at any time and without notice, as necessary to maintain the integrity of both communications and information technology functions. Purpose It is the intent of the City of Richfield to represent itself appropriately, consistently and positively on the Internet. Collaborative technologies are fundamentally changing how information is provided, received and how the City can engage its citizens. To aid in meeting the goals of the City, the purpose of this policy is to establish procedures for creating and maintaining a social media and online community presence which is in accord with policies and directives established by City management. It also provides guidelines and standards for individual employees regarding the use of social media for communication with citizens, colleagues and the world at large. Scope This policy applies to any existing or proposed social media web sites and online community accounts created by City employees during the course and scope of their employment, and includes all sites and accounts described in this policy. This policy does not govern personal use of social media web sites during work hours. The Computer Use and Security Policy governs personal use of social media. Definitions "City Social Media" — Those social media web sites established for the benefit of the City of Richfield with authority granted as outlined in this policy. Includes all employee social media accounts established at the request of or with the approval of City management. City Social Media does not include employees' personal social media accounts. "Social Media Web Sites" — Typically a mobile -based tool for sharing and discussing information. Focus on creating and fostering online social communities for a specific purpose and connecting users from varying locations and interest areas. "Social Networking" — Offer a way for registered users to communicate with each other on the internet, usually offering many ways to connect to other registered users. These websites fall under four categories: • Conversation — blogs, message boards, Twitter • Social Networking — Facebook, Myspace, Linkedln • Content Sharing — YouTube, Flickr, Digg, Delicious • Collaboration — Wikipedia, Micropublishing These web sites can offer many different ways for users to interface such as instant messaging, blogging and commenting, microblogging, status updates, online forums, web site link sharing, video conferencing, sharing photos, videos, etc. "Microblogging (Twitter)" — This is a form of blogging that allows registered users to post short updates (140 characters or less) about themselves and their activities.