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General Standards The City of Richfield's social media web sites and online community accounts and their associated content should focus on significant City interest areas and be organized in a manner that avoids duplication, ambiguities and/or conflicting information. Social Media Web Site Responsibility It is the responsibility of the Department Director to ensure all City policies are followed when employees are establishing a City of Richfield social media site or interacting with social media sites in the course of the employee's scheduled work. 1. All postings to City of Richfield social media sites may be subject to review by the Media Coordinator, Department Director and/or the City Manager and may be deleted without notice. 2. Additional or significantly amended Social Media Web sites, intended to be established for the benefit of the City of Richfield via individual employees or departments, must be approved by the Department Director and the City Manager. The employee is responsible for providing documentation on the benefits of using social media networks for their specific job functions as justification for approval of the additional or significantly amended social media sites. It is the responsibility of the employee's supervisor to review work impacts to assure that using social media does not negatively affect the employee's day-to-day job performance. 3. Administration of all social media web sites and online community accounts must comply with applicable laws, regulations and policies as well as proper business etiquette. 4. City social media accounts accessed and utilized during the course and scope of an employee's performance of his/her job duties may not be used for private or personal purposes or for the purpose of expressing private or personal views on personal, political or policy issues or to express personal views or concerns pertaining to City employment relations matters. 5. City of Richfield social media and online community web site accounts are considered a City asset and logins to these accounts must be securely administered in accordance with City computer security policies. The Media Coordinator must be an Admin on all City web site accounts. The City reserves the right to shut down any of its social media sites or accounts for any reason without notice. 6. A social media web site and online community accounts shall not be used by the City or any City employee or representative to disclose sensitive and/or confidential information without the prior approval of the City Manager. 7. All social media web sites and online community accounts created and utilized during the course and scope of an employee's performance of his/her job duties will be identified as belonging to the City of Richfield, including the City logo, as well as a link to the City's official web site. 8. Inclusion of the City's Social Media Comment policy is required on all social media sites. 9. Only City employees can administer City social media sites. Social Media Guidelines 1. Adhere to your area of business expertise and provide information on your current activities and those of your industry. 2. Post meaningful, respectful comments that promote collaboration and sharing. Do not spam, inflame or make comments that are offensive. • Posting may include: a. City events b. City partner events • Posting not allowed: a. Sales at retail stores, except municipal liquor store sales b. Garage sales, etc., for individual profit c. Events hosted entirely or primarily for a private gain d. Political Commentary