11-06-2017 Council Packet - Laserfiche WebLink

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• Need to improve signage • Don't underestimate the entry road as a part of the experience -'mall moms' may never get out of the car. Inside Exhibits: • What's the purpose/intent? Who's the audience? Is it to introduce people to what they can do here? The childrens education building at the arboretum has an abstract underpinning theme: photosynthesis. They gain an understanding of whats going on outside and then go out and see it in action. 'a deeper look'. • Taxidermy: literature review shows that the public really likes diaramas, but they like a story and dramatic tension, not static displays. • Inside generally needs to be lighter, brighter, softer, cleaner. Wayfinding improvements: • strip signage down to the most basic information for clarity, and ensure a continued experience - visitors should make a visual connection with what and where to go next. The lobby at Wargo is overwhelming -not sure where to start. People need landmarks with variety and cohesion to draw them throughout the site (eg. 4 choices right away). Keep it clean and connected. • Interpretation can be a way to attract/connect with visitors without asking them to come to an event or program-eg Dakota County's 10 interpretive nodes along the MRT. • ADA is important, especially when we look ahead to baby boomers -who will desparately try to stay busy despite physical limitations MARKETING: • Signature special events: really draw people in (non-commital, whole family, seasonal and annual -to get on people's mental calendars). Ideally events are part spectacle part participation. Music and food are critical components.(sensory-see, smell, taste, hear, touch) • MN naturalist Association has found that the exposure from events and word of mouth is what brings people to your site- not expensive advertising. Consider having a presence at related county events. • See MIA "Matisse Inspires" hands-on experiences. • Reconnect with local papers • Try to get a spot in the county mailer • Constant contact and twitter • Network with other groups for exposure (eg. Moms groups use Lebanon Hills for meetings) Wargo Nature Center Master Plan — July 15, 2014 Peer Reveiw Meeting Summary Wargo Nature Center Master Plan - March 2015 Page 12 Appendix: Meetings & Outreach A 45