11-06-2017 Council Packet - Laserfiche WebLink

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OPERATIONAL PLAN The operational plan addresses timing and actions for the 'softcape' elements of the plan: staffing, marketing, and operations. Goal Strategies Action Required Timelin, #1: Increase awareness of Wargo Nature Center and county- wide outdoor recreation and environmental education programs and events Signage/wayfinding at the Peltier Lake boat launch that indicates the location of the Nature Center on George Watch Lake Design and install sign 2015 Improve Wargo's digital presence on the web with video, an Instagram feed, smart phone apps, etc. Develop an annual digital media plan with recreation, nature center, and marketing department staff Annually • Improve marketing • Work with the Anoka County Public Information Office to improve awareness of programs and event • Expand cross and target marketing (home school community, other nature centers, cities, partner organizations, YMCA, etc) • Create an -on line video of Wargo activities to give potential visitors a sense of what the site a programs have to offer • Direct e-mail market to past visitor and program participants • Conduct additional special events to increase awareness Develop an annual strategic marketing plan for in coordination with Anoka County Public Information Office. Meet quarterly to track progress. Formally coordinate marketing activities between the nature center and marketing staff Address as part of the annual marketing strategic plan Develop a series of short (less than 3 minute) viedos highlighting specific programs at Wargo — water sports & rentals, winter sports, summer drop in activities, and summer camps. Develop mechanisms to allow recreation and nature center staff greater control over direct email marketing to past program participants Develop and hold one additional annual special event Annually Quarterly Monthly Annually 2015 On-going Annually 46 Chapter 5: Implementation