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Voltedge, Inc. dba Ady Advantage | 301 S. Blount St, Suite 103 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com 11 <br />Executive Summary <br />ECONOMIC DEVELOPMENT STRATEGIES (CONT’D) <br /> <br /> <br />XXX: Primary effect on goal XX: Direct effect on goal X: Indirect effect on goal <br />Marketing/Differentiation <br /> <br />Goal #1: Address and work to <br />change the perception of Anoka <br />County, among stakeholders, <br />partners, developers, potential <br />talent, etc. <br />Goal #2: Ensure Anoka <br />County is ready for <br />development from both a <br />talent and product (sites and <br />buildings) perspective. <br />Goal #3: Clearly define roles <br />within the county, as well as <br />with regional partners, as it <br />relates to marketing, <br />incentives, business retention <br />and expansion, etc. <br />All Audiences <br />Using this economic development plan as a base <br />of information, outline the key assets of the <br />region from both a talent and business <br />retention/development perspective. <br />XXX X <br />Communicate a consistent county-wide <br />economic development brand. XXX XX <br />Internal Stakeholders <br />Market the key assets of Anoka County to <br />internal stakeholders to ensure that everyone is <br />communicating a consistent message about the <br />county and region. <br />XXX X <br />Partners <br />Market the key assets of Anoka County to <br />partners so that they are aware of the unique <br />assets of the county, as well as the types of <br />projects Anoka County is best suited for. <br />XXX