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Voltedge, Inc. dba Ady Advantage | 301 S. Blount St, Suite 103 | Madison, WI 53703 | 608.663.9218 | AdyAdvantage.com 12 <br />Executive Summary <br />ECONOMIC DEVELOPMENT STRATEGIES (CONT’D) <br /> <br /> <br />XXX: Primary effect on goal XX: Direct effect on goal X: Indirect effect on goal <br />Marketing/Differentiation <br /> <br />Goal #1: Address and work to <br />change the perception of Anoka <br />County, among stakeholders, <br />partners, developers, potential <br />talent, etc. <br />Goal #2: Ensure Anoka <br />County is ready for <br />development from both a <br />talent and product (sites and <br />buildings) perspective. <br />Goal #3: Clearly define roles within <br />the county, as well as with <br />regional partners, as it relates to <br />marketing, incentives, business <br />retention and expansion, etc. <br />Existing Businesses <br />Help existing businesses continue to grow in Anoka <br />County. XXX XX <br />Ensure existing businesses are aware of local, <br />regional and state programs/initiatives that would <br />benefit their business. <br />XXX X <br />Developers/Real Estate Brokers <br />Market the key assets of Anoka County to <br />local/regional developers and real estate brokers <br />so they are aware of the S&B product in the county, <br />as well as the target industries that are best suited <br />for Anoka County. <br />XXX <br />Site Selectors <br />Market the key assets of Anoka County to site <br />selectors who work in the target industries <br />identified in this report. <br />XXX <br />Target Industries <br />Communicate the benefits of doing business in <br />Anoka County to companies within the specific <br />target industries identified in this report. <br />XXX <br />Identify companies in the recommended target <br />industries to attract to Anoka County XXX XX