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City of Lino Lakes Social Media Policy 2/15/2018 <br /> Page 1 <br />City of Lino Lakes, Minnesota <br />Social Media Policy <br /> <br /> <br />Purpose <br />Social networking in government serves two primary functions: to communicate and deliver <br />messages directly to citizens and to encourage citizen involvement, interaction, and feedback. <br />Information distributed via social networking must be accurate, consistent, and timely and meet <br />the information needs of the City’s customers. Since social media is used for social networking, <br />this policy seeks to ensure proper use of the City of Lino Lakes’ social media sites by its <br />representatives. <br /> <br />The City of Lino Lakes wishes to establish a positive and informative social media presence. <br />City representatives have the responsibility to use the City’s social media resources in an <br />efficient, effective, ethical, and lawful manner pursuant to all existing City and departmental <br />policies. This policy also provides guidelines and standards for city representatives regarding the <br />use of social media for communication with residents, colleagues, and all other followers. <br /> <br />Policy <br />The City of Lino Lakes will determine how its web-based social media resources will be <br />designed, implemented, and managed as part of its overall communication and information <br />sharing strategy. City social media sites may be modified or removed by the City at any time and <br />without notice, as described in this document. <br /> <br />City of Lino Lakes social media accounts are considered a City asset and administrator access to <br />these accounts must be securely administered in accordance with the City’s Computer Use <br />Policy. The City reserves the right to shut down any of its social media sites or accounts for any <br />reason without notice. <br /> <br />All social media websites created and utilized during the course and scope of an employee’s <br />performance of his/her job duties will be identified as belonging to the City of Lino Lakes, <br />including a link to the City’s official website. <br /> <br />Scope <br />This policy applies to any existing or proposed social media websites sponsored, established, <br />registered, or authorized by the City of Lino Lakes. This policy also covers the private use of the <br />City’s social media accounts by all City representatives, including its employees and agents, <br />councilmembers, appointed board or commission members and all public safety volunteers to the <br />extent it affects the City. Questions regarding the scope of this policy should be directed to the <br />city administrator. <br /> <br />Definition <br />Social media are internet and mobile-based applications, websites and functions, other than <br />email, for sharing and discussing information, where users can post photos, video, comments,