08-13-2018 Council MeetingPacket

Home Search

City of Lino Lakes Social Media Policy 2/15/2018 Page 2 and links to other information to create content on any topic. This may be referred to as “user- generated content” or “consumer-generated media.” Social media includes, but is not limited to: • Social networking sites such as Facebook, LinkedIn, Twitter, and online dating services/mobile apps; • Blogs; • Social news sites such as Reddit and Buzzfeed; • Video and photo sharing sites such as YouTube, Instagram, SnapChat, and Flickr; • Wikis, or shared encyclopedias such as Wikipedia; • An ever emerging list of new web-based platforms generally regarded as social media or having many of the same functions as those listed above. As used in this policy, “employees and agents” mean all City representatives, including its employees, elected officials, appointed board or commission members, and other agents of the city, such as independent contractors. Rules of Use City employees and agents with administrator access are responsible for managing social media websites. Facilities or departments wishing to have a new social media presence must initially submit a request to the city administrator or other designee in order to ensure social media accounts are kept to a sustainable number and policies are followed. All approved sites will be clearly marked as a City of Lino Lakes site and will be linked with the official City website (www.ci.lino-lakes.mn.us). No one may establish social media accounts or websites on behalf of the City unless authorized in accordance with this policy. Administration of all social media websites must comply with applicable laws, regulations, and policies as well as proper business etiquette. City social media accounts accessed and utilized during the course and scope of an employee’s performance of his/her job duties may not be used for private or personal purposes or for the purpose of expressing private or personal views on personal, political or policy issues or to express personal views or concerns pertaining to City employment relations matters. No social media website may be used by the City or any City employee or agent to disclose private or confidential information. No social media website should be used to disclose sensitive information. If there is any question as to whether information is private, confidential, or sensitive, contact the city clerk. When using social media sites as a representative of the City, employees and agents will act in a professional manner. Examples include but are not limited to: • Adhere to all City personnel and Computer Use policies; • Use only appropriate language; • Not providing private or confidential information, including names, or using such material as part of any content added to a site;