03-08-2021 Council Packet - Laserfiche WebLink

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5 o Other stakeholders ▪ Continue to speak/promote the region and provide resources for doing business in the county at events such as city, chamber, business association, or rotary meetings quarterly ▪ Provide the target industry and the regional profile(s) to stakeholders to support marketing efforts, while elevating the communication of the county’s economic development brand semi-annually, or with any new significant property listing where the broker or community asks for assistance in marketing the property. • Goal 2: Assist stakeholders to promote local organizations and investment into our small business community. Implementation: o In Q1, work with the County Communications team to develop a catchy phrase, marketing and video for shopping locally and supporting small businesses in Anoka County. o Provide all cities, downtown associations, shopping center owners, chambers and other stakeholders with this marketing material to add to their own efforts to support our small business community throughout the year . • Goal 3: Increase online marketing presence of ACRED and connections. Implementation: o Use platforms including but not limited to the ACRED LinkedIn page, the www.anokacountysuccess.org website and more. Post weekly on the ACRED page about projects, new financing available, events. Etc. o Utilize the video that was created by SkyEye films to promote the county on LinkedIn quarterly and at events. Allow cities, chambers or other stakeholders to use this video to promote the region throughout the year. o Invite stakeholders such as key business l eaders, real estate professionals, and community partners to follow the ACRED LinkedIn page. Increase followers from 150 to 250 by 2022. o Work with state partners such as Greater MSP, DEED and the MN Marketing Partnership to connect with out -state site selectors and ensure Anoka County is at the table when opportunities arise (number of meetings events will be dependent on partners).