12/01/1997 Park Board Packet - Laserfiche WebLink

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6129296166 DECISION RESOURSES 694 P02 DEC 1E '96 12:06 DECISION RESOURCES, LTD. 3128 Dean Court Minneapolis, Minnesota 55416 (612) 920-0337 December 17, 1996 Mr. Martin D. Asleson Park and Recreation Director City of Lino Lakes 1189 Main Street Lino Lakes, Minnesota 55014 BY FAX: 464-4568 Dear Marty: Decision Resources, Ltd., is pleased to present this proposal for referendum campaign consulting services to the City of Lino Lakes. It is based upon our recent discussions,as well as the recently completed survey examining the bond referendum"atmospherics." DRL deliberately structures its potential services as a "cafeteria menu" in order to provide the greatest cost-effective flexibility to our clients. Since the survey identified citizen needs and preferences, as well as potential pitfalls -- such as the tax environment--we can use that as the base for further planning. Campaign Plan: The survey revealed a complex and partially hostile electoral environment. Now that the decision has been made to separate the proposal into three questions and add technology to the basic first question package, DRL can work with you in developing a complete referendum campaign plan. Part of that plan must include determination of the overall package parameters, decisions about ballot format, and full examination of property tax consequences. The plan would include: enumeration and discussion of campaign goals, the strategies and tactics to achieve each, a recommended campaign organizational structure, including the roles of major actors and city-based organizations,a detailed time schedule for the accomplishment of all tactics, and a campaign budget prioritized to permit changes due to cash flow. The cost of developing a campaign plan would be dependent upon the amount of additional research required and is charged for a pre-approved number of hours at S 125.00 per hour. We would expect that the process would require no more than seven hours.