12/01/1997 Park Board Packet - Laserfiche WebLink

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s 6129296166 DECISION RESOURSES 694 P03 DEC lE '96 12:07 s—� Ancillary Materials: If the initial survey indicates that a combination of general campaign activities and targeted efforts will be required for success, DRL will work with designated staff, city residents,and other interested parties in developing communications documents. In the past,we have developed brochures and tabloids,written direct mail letters to key groups, assisted in the development or neighborhood meetings or"coffee parties," aided in the identification, management, and monitoring of volunteer committees, and designed ancillary materials for fund raising purposes. Since this type of work is so variable, DRL charges a flat rate of$125.00 per hour, plus incurred expenses. Normally, the firm will agree beforehand to a series of projects and specify a number of hours not to be exceeded in their completion. Voter Mobilization Efforts: If turnout is found to be a key variable in the referendum, DRL can help design and implement a voter identification and mobilization system. The extent of our participation depends upon district resources, particularly volunteers willing to come to phone banks for an evening. DRL will write a script for the phoners,either advocacy or straight identification, for the first wave of calls. After completion of that setup, a letter to favorables can be combined with either a letter to undecideds or another advocacy call to that latter group. A final system can then be designed to insure maximum positive turnout. Depending upon volunteer availability,DRL can also complete the GOTV effort using company phoners and facilities. In any case,the cost is dependent upon our involvement. If a complete package is required,the company would bid it, as such; if only components are needed,the hourly consulting rate would prevail. Tracking Survey: In highly competitive referenda,we recommend a tracking survey to check progress. That study is much briefer than the benchmark and takes place about three weeks prior to the election. The survey is geared toward judging the success of mobilizing the majority support coalition. The results provide the basis for any "last minute" targeted appeals or tactical changes. The abbreviated questionnaire contains a maximum of twenty queries and contacts 250 likely voters. The analysis focuses upon the differences between the projected voter support in key groups and the actual standing at that point in time. It, thus, provides an excellent information base for corrective action. The complete cost would be $3,000.00 Page 2