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COUNCIL MINUTES JANUARY 12, 1998 <br /> the Lino Lakes area for a number of years. He explained that at present the Times has a total <br /> circulation of 12,100 free distribution, with minimal coverage in Lino Lakes; however,this <br /> proposal is to include the St. Croix Valley Peach (free distribution shopper) as a supplement. <br /> This would provide for publication of Lino Lakes public notices in the Times first followed up <br /> the next week by publication in the Peach. The Times has a publication date of Thursday, with <br /> the Peach being Sunday. The additional distribution would be to 1,685 households. He added <br /> that consideration is being given to extending distribution of the Times to the Lino Lakes area. If <br /> this occurs, additional news and sales staff would be employed to accommodate Lino Lakes. <br /> According to Mr. Lestrud, both publications have an outstanding following, with the Times <br /> having a readership of 95.8%. <br /> Council Member Lyden asked what percentage of Lino Lakes' population the Peach currently <br /> reaches. The response was under 50%. A percentage could not be given for the Times; however, <br /> Mr. Lestrud indicated it would be smaller than that of the Peach. <br /> Gene Johnson of White Bear Lake then spoke on behalf of Press Publications, stating that he has <br /> been publisher and owner of that organization since 1970. He stated that the Quad Community <br /> Press has served Lino Lakes for 16 years; and suggested that although his total circulation has <br /> been at greater cost, the Press has been able to honor this commitment and provide consistent <br /> service at a very economical rate. Mr. Johnson indicated that coverage is 98+%with 99% <br /> readership. He mentioned that Jeff Shroeder is currently Lino Lakes' reporter, and that Jeff <br /> attempts to attend all Council meetings. <br /> Council Member Dahl pointed out that a resident had been unable to receive the Quad Press after <br /> repeated efforts to do so. She requested an explanation of options available to area residents. <br /> Mr. Johnson indicated that he was aware of a location on North Road that was removed from <br /> motor route due to school traffic. He added that the home in question has since been added to a <br /> carrier route where a junior carrier will deliver. With respect to options, Mr. Johnson explained <br /> that the preference is to deliver by motor route or by junior carrier. Mail delivery represents a <br /> delay of approximately three days. <br /> Council Member Lyden asked how customer concerns should be related to the publishers of the <br /> Quad Press. Mr. Johnson recommended that residents contact Mary Berg, manager of <br /> circulation. That would be the logical first contact. However, he added that he would be <br /> available to respond to concerns as well. <br /> Council Member Bergeson proposed to continue use of the Quad Community Press for City <br /> publications, based upon a continuing need for the maximum circulation currently provided. <br /> Following a poll of the remaining Council members, Mayor Sullivan announced that the <br /> consensus is to continue use of the Quad Community Press as the City's official publication. <br /> Mr. Schumacher asked if the customary policy of advertising significant community changes, <br /> such as rezoning in the Forest Lake Times, would be continued with this appointment of an <br /> official newspaper. Mayor Sullivan indicated that continuing that practice would be appropriate. <br /> 4 <br />