Laserfiche WebLink
increasingly difficult to pass,so before Determining what the public wants, task force of interested citizens,or struc- <br /> diving into building plans, new equip- One of the key steps to a successful cam- tured using a professional consultant. <br /> ment, capital expenditures and, most paign begins well before the public opin- Typical opinion poll questions often <br /> important, the voting booth, the first ion polls and renderings—establishing include: How do you feel about a tax <br /> and most critical step is to establish a a task force and involving special inter- increase to support this project?Would <br /> strategic planning framework. Correct est groups, user groups and people of you vote yes if..? What types of financ- <br /> and thorough development of the various ages, cultures and backgrounds ing would you be willing to support for <br /> strategic approach can increase the within the community in the early plan- this project? Where should the facility <br /> chance of success. ning phases. be located? How should users pay for <br /> The strategic planning approach can Once these groups are energized, it's the services offered? <br /> generally be organized into seven fun- important to begin assessing the general Some communities, however, get <br /> damentals. While these components mood of the community. Determine caught up in what one consultant terms <br /> are organized and discussed in a par- what voters are thinking by conducting the`Santa Claus'or`feel-good'survey that <br /> ticular sequence, they all are closely public opinion surveys and public input asks community members if they would <br /> intertwined and generally overlap in sessions within the community. These like to have a new recreation center.The <br /> sequence. surveys can be done informally by a response will always be an overwhelming <br /> yes, but that doesn't do any good. You <br /> need to know specifics, such as whether <br /> residents would support building a corn- <br /> Determine what <br /> • voters are thinking <br /> Win big with your concessions at by conducting public <br /> any event featuring Gold Medal <br /> Funfood Equipment & Supplies. opinion surveys <br /> Sell Popcorn, Sno-Kones°, Cotton and public input <br /> Candy...all 75% to 85% profit <br /> funfoods...and turn your sessions within the <br /> Mal concessions stand into a winner! <br /> . <br /> . s Gold Medal will give you the community. <br /> knowledge you need to <br /> pput profit power back munity recreation facility if it increased <br /> p p their taxes by a certain amount or if it <br /> used a certain form of financing. How <br /> in your concessions! <br /> Call write or fax toda for would residents feel about paying daily <br /> PWW9 y admission fees or annual pass rates. <br /> !t complete information. Developing a financing approach <br /> and plan.A financing plan must be estab- <br /> lished as soon as the results from the <br /> opinion polls are in. Financing questions <br /> ® to answer at this stage include:What type <br /> [ j of bond structure should be used, and in <br /> how many years can it be repaid?Are the <br /> bonds ratable?What is the lowest possi- <br /> ble cost of borrowing the money? <br /> There might be two or three different <br /> f ways to finance the program, and the <br /> $mplfplQS advantages and disadvantages of each <br /> -_L should be examined. Once a prefers ed <br /> choice is selected, planners should <br /> determine not only the type of financ- <br /> ing, but what and who it involves, and <br /> 1 _. . when things are to be done. <br /> Seeking an optimum facility pro <br /> gram mix. Another key ingredient in <br /> determining and building public support <br /> is developing an optimum facility pro <br /> gram mix. A new service or facility <br /> should be tailored to the people who pay. <br /> GOLD MEDAL` PRODUCTS CO. for it.Before discussing design plans and. <br /> square footage, the task force, special <br /> 38 World Headquarters Bldg.,2001 Dalton Avenue,Cincinnati,OH 45214 interest groups and consultants should <br /> (513)381-1313•TOLL FREE 1-800-543-0862•FAXACTION 1-800-542-1496 take note of what the community wants <br /> 38 ATHLETIC BUSINESS August 1995 Circle 27 on Reply Card <br />