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and needs in a recreational facility,while enough revenue to cover operating In addition to the typical construction <br /> keeping in mind what services other costs. Many cities believe that if their costs, which include construction labor g <br /> communities offer and the current user centers generated enough revenue to and materials, furniture and equipment <br /> demands unique to the service area. pay 80 percent of operating costs, they budgets must be established and should <br /> When voters approved a recent bond would be doing well. include even smaller maintenance items <br /> issue to build a recreational complex in Building a project cost model. Early like vacuum cleaners and trash recepta- <br /> Missouri, planners axed the idea of car- and definitive understanding of all cles.Signage and artwork should also be <br /> diovascular and free-weight areas potential project costs is crucial. The considered at this early stage. <br /> because a local YMCA had recently project cost model should be the bud- Other costs, known as the"soft costs" <br /> upgraded similar facilities. But because get blueprint and reference point for the (architectural and engineering design j <br /> the demand for ice time in the region project as it moves forward.A common fees, specialty consultant fees, permits, <br /> was high,they included an ice rink even tactical error is evaluating only the con- environmental remediation, surveys and <br /> though a nearby recreational complex struction costs rather than the entire start-up funds), must also be built into <br /> also offered a rink. cost of the project. This can cause sig- the budget model. <br /> nificant embarassment later in the proj- Creating a design and construction j <br /> ect,and can even jeopardize it. implementation plan.Integral with con- <br /> A common tactical <br /> error is evaluating <br /> only the constructionfell <br /> ' <br /> costs rather than " <br /> the entire cost of <br /> the project. • <br /> Bond issue strategists must always <br /> keep in mind that the issue at hand is <br /> passing a bond issue—not designing a <br /> building. A common mistake made by <br /> clients and consultants during this early <br /> stage is the urge to design the building <br /> and show renderings. This can be a <br /> deadly tactical error because the sell <br /> campaign can be half lost before it <br /> begins, based upon the potential early <br /> bias of people without complete infor <br /> mation. Rather than drawings, use a list <br /> of activities and a program mix to show- • _ <br /> case a potential new facility. <br /> Operations planning — under- <br /> standing the "business" aspects. A <br /> paradigm shift has occurred during the • <br /> last few years in community-based facil- <br /> ities. Since most communities are on <br /> tight budgets, new facilities and ser- <br /> vices are expected to do more than just <br /> service the community— they must <br /> move toward making enough money to <br /> become self-sufficient and operate at a <br /> profit just as a traditional business <br /> would. The public will be asking ques- <br /> tions such as: When will the facility be �" <br /> able to generate revenue? How much <br /> will it take to start up the facility? How , a ' }o 3 <br /> much will it cost to run the facility? 4 r <br /> What are the proposed fees for the <br /> users?Consultants and community spe <br /> cial interest groups must be prepared <br /> I `� <br /> g P P P -~•� <br /> to provide the answers. t <br /> Traditionally, many parks and recre- <br /> ational facilities have operated at a loss, WYY1 <br /> and only a carefully planned and varied <br /> optimum program mix complemented <br /> by a well-designed center will bring in <br /> Circle 28 on Reply Card August 1995 ATHLETIC BUSINESS 39 <br />