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In addition, the financial risk of devel- years,however,with almost militant anti- ownership within the community.
<br /> oping a facility is also a growing concern tax sentiment in many communities, project cannot be seen as a city's prc
<br /> for many clients. Single-source delivery passing bond issues has become increas- ect or as a municipality's project —
<br /> allows for risk shifting. This technique ingly difficult. School districts that used must be seen as the community's pro;l
<br /> puts the burden of cost overruns,sched- to experience a lot of success are now ect and community members must fee
<br /> ule compliance and quality squarely on they have ownership in it.
<br /> the back of a single-source delivery ThroughouOthe campaign, communi
<br /> entity. The result is a guarantee of the You and 10,000 cation is the key.The message must b(
<br /> cost,schedule and quality to the owner. repetitive, persuasive and emotional
<br /> This becomes very important in commu- while addressing a need or benefit. A
<br /> nities where there has been a history of residents may think people to volunteer their time for tl c
<br /> cost overruns, project schedule failures campaign.Networking is also importai.t
<br /> and a general lack of credibility among Start with obvious constituent groups
<br /> the voters.This can often become a criti- that a recreation such as sports leagues,swim teams anc
<br /> cal selling point in many communities. people who have a vested interest in the
<br /> Creating the sell campaign and get- facility, and then layer out from that
<br /> ting the vote. While up to this point complex is a great Before long, a lot of people will be
<br /> efforts have been focused on developing involved.
<br /> the right product for the community, The key to a successful bond issue is
<br /> 3 energies must now be shifted to concen- Idea, but there may well-designed and comprehensive stra-e.
<br /> is trate on selling the product to the voters. gic planning framework that includes s if-
<br /> You and 10,000 residents may think ficient planning time, the integration of
<br /> that a recreation complex or other com- be 20,000 other all planning aspects (feasibility, funding.
<br /> munity facility project is a great idea, design and construction), and commu-
<br /> but there may be 20,000 other citizens nity involvement and commitment.■
<br /> who aren't yet sold. Since most bond citizens who aren t Brad Simmons, AIA, is a principal at
<br /> issues require a vote and you want the Sverdrup Facilities Inc., 801 N. Eleventh,
<br /> majority of the voters to check the St. Louis, MO 63101, 3141436-7600. The
<br /> "yes"box,creating a targeted,thorough yet sold. author thanks the following people for f T).
<br /> campaign is critical —and begins as viding information for this article:Ken Lab
<br /> soon as the idea is established. lard, Ballard*King and Associates;Dr.Rod
<br /> Years ago, if a school board voted to having trouble getting anything passed.It Wright,Attitude Research Company-James
<br /> put something on the ballot, and if the is now often vital to get professional help Lahay, Stifel, Nicolaus and Company;and
<br /> leadership in the community was behind in winning campaigns. Mike Oppermann, Webster Groves (Mo.)
<br /> it,things passed fairly easily.In the last 10 It's important to emphasize a sense of Parks and Recreation Department.
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