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APPENDIX B1--Membership Market Analysis <br />6 <br />7 <br />A B C D E F G H I J K L M N U V W X Y Z AA AB <br />Category of Membership <br />YMCA of the <br />North <br />Shoreview <br />Rec Center <br />Maple Grove <br />Community <br />Center <br />Overall Bldg. <br />Maple Grove <br />Community <br />Center <br />Pool Only <br />New Brighton <br />Community <br />Center <br />Brooklyn <br />Center Rec <br />Center <br />Lifetime <br />Fitness (Maple <br />Grove) <br />LA Fitness <br />(Brooklyn <br />Center) <br />Egan <br />Community <br />Fitness Center <br />Planet Fitness <br />(Blaine) <br />Endurance <br />Fitness with <br />some Classes <br />(Circle {Pines) <br />Endurance <br />Fitness <br />w/o classes <br />(Circle {Pines) <br />Anytime <br />Fitness <br />(Lino Lakes)CommentsScenario #1 Scenario #2 Scenario #3 <br />61 <br />62 <br />63 <br />64 <br />65 <br />66 <br />67 <br />68 <br />69 <br />70 <br />71 <br />72 <br />73 <br />74 <br />75 <br />76 <br />77 <br />78 <br />79 <br />80 <br />81 <br />82 <br />83 <br />84 <br />85 <br />86 <br />87 <br />88 <br />89 <br />90 <br />91 <br />92 <br />93 <br />94 <br />95 <br />96 <br />97 <br />98 <br />99 <br />100 <br />101 <br />102 <br />103 <br />104 <br />105 <br />106 <br />107 <br />108 <br />109 <br />110 <br />111 <br />112 <br />113 <br />114 <br />115 <br />116 <br />117 <br /> Corporate Family <br />Seasonal Membership (3 <br />contiguous months) <br /> 3 <br />Consecutive <br />Months <br /> 3 Consecutive <br />Months <br /> Adult $ 175.00 96.00$ 143$ 122$ 113$ 97$ 95$ 81$ <br /> Adult Couple $ 247.00 121.00$ 232$ 197$ 170$ 146$ 143$ 122$ <br /> Young Adult -$ -$ -$ -$ -$ -$ <br /> Senior $ 145.00 78.00$ 81$ 70$ 70$ 59$ 54$ 46$ <br /> Senior Couple 102.00$ 122$ 103$ 105$ 89$ 81$ 70$ <br /> Senior Family 81$ 70$ 70$ 59$ 54$ 46$ <br /> Youth <13 145.00$ 81$ 70$ 70$ 59$ 54$ 46$ <br /> Youth 13-18 145.00$ 267$ 227$ 232$ 197$ 178$ 151$ <br /> Family (4 members)267.00$ 138.00$ 122$ 103$ 97$ 84$ 81$ 70$ <br /> Military 227$ 192$ 197$ 167$ 151$ 130$ <br />Non-Resident Fees NA 89%69%58%Non-Resident Average % less <br />than YMCA Rates <br /> Drop In NA <br /> Adult 11.25$ 10.50$ 8.50$ 9$ 8$ $ 8 $ 7 8$ 7$ Ave 2/day <br /> Senior 10.25$ 7$ 6$ $ 6 $ 6 6$ 6$ <br /> Youth 5-12 10.25$ 7$ 6$ $ 6 $ 6 6$ 6$ Combine all Youth 18 and under <br /> Youth 13-15 10.25$ 7$ 6$ $ 6 6$ <br /> Family (4 members)43.00$ 40.00$ 32.00$ 16$ N/A $ 14 N/A 14$ N/A <br /> Multiple Use Passes X10 NA X 10 X 10 Do not recommend punch <br />passes. Drive to memberships <br /> Adult 90.00$ 70.00$ 82$ 70$ $ 72 61$ $ 72 61$ <br /> Senior 60$ 51$ $ 50 42$ $ 50 42$ <br /> Youth 60$ 51$ $ 50 42$ $ 50 42$ <br /> Family (4 members) <br /> Monthly NA NA Assume average monthly <br />membership over 12 months <br /> Adult 71.00$ 49.00$ 69.00$ 23.00$ 45.00$ $23/$10 55.00$ 45.00$ 37.50$ 64$ 54$ $ 50 43$ 42$ 36$ <br /> Adult Couple (Dual)121.00$ 69.00$ 81.00$ 103$ 88$ $ 75 64$ 63$ 54$ <br /> Senior NA 43.00$ 63.00$ 40.00$ 35.00$ 36$ 31$ $ 31 26$ 24$ 20$ <br /> Senior Couple NA 65.00$ 55.00$ 54$ 46$ $ 43 37$ 36$ 30$ <br /> Youth 40.00$ 43.00$ 30.00$ 25.00$ 36$ 31$ $ 31 26$ 24$ 20$ <br /> Student 50.00$ 43.00$ 30.00$ 25.00$ 36$ 31$ $ 31 26$ 24$ 20$ <br /> Family (4 members)132.00$ 81.00$ 101.00$ 80.00$ 65.00$ 120$ 102$ $ 103 88$ 79$ 67$ <br /> Military (Adult)54$ 46$ $ 43 37$ 36$ 30$ <br /> Military Family 100$ 85$ $ 87 74$ 67$ 57$ <br /> Corporate <br /> Annual No Discount Approx 13% <br />to 15% <br />annual pre- <br />pay discount <br /> Adult 852.00$ 525.00$ 260.00$ 210.00$ 490.00$ 450.00$ 704$ 598$ $ 550 468$ 462$ 393$ <br /> Adult Couple 1,452.00$ 760.00$ 882.00$ 1,133$ 963$ $ 825 701$ 693$ 589$ <br /> Senior NA 425.00$ 220.00$ 185.00$ 403.00$ 396$ 337$ $ 341 290$ 264$ 224$ <br /> Senior Couple NA 594$ 505$ $ 473 402$ 396$ 337$ <br /> Youth 480.00$ 425.00$ 220.00$ 185.00$ 396$ 337$ $ 341 290$ 264$ 224$ <br /> Student 600.00$ 425.00$ 396$ 337$ $ 341 290$ 264$ 224$ <br /> Family (4 members)1,584.00$ 880.00$ 540.00$ 440.00$ 1,103.00$ 1,320$ 1,122$ $ 1,133 963$ 869$ 739$ <br /> Military (Adult)190.00$ 160.00$ 594$ 505$ $ 473 402$ 396$ 337$ <br /> Military Family 380.00$ 340.00$ 1,100$ 935$ $ 957 813$ 737$ 626$ <br /> Corporate-Individual NA Explore corporate fitness <br />partnerships-nothing included <br />now. <br /> Corporate-Family NA <br />Seasonal Membership NA 3 <br />Consecutive <br />Months <br /> Adult $ 225.00 $270/6 <br />months <br />173$ 146$ 135$ 116$ 113$ 97$ <br /> Adult Couple $ 315.00 278$ 238$ 203$ 173$ 170$ 146$ <br /> Young Adult <br /> Senior $ 175.00 97$ 84$ 84$ 70$ 65$ 54$ <br />2 of 3