Laserfiche WebLink
Page 39 of 73 <br /> <br />Membership and Revenue Projections, Including Daily and 10-Visit Passes <br />Following are the projections of membership numbers and revenue for each scenario in the City <br />Managed Model. The Membership Units, Members, and Membership Revenue are for combined <br />overall Rec Center Membership and Fitness Only Memberships. Note that drop-in and punch pass <br />revenue is highest in Scenario #1 as more users opt for drop-ins instead of membership based on the <br />higher membership fees. <br /> <br /> <br />Membership and Revenue Projections <br /> <br />Category Scenario #1 Scenario #2 Scenario #3 <br />Total Membership Units; <br />Overall and Fitness Memberships 1,360 1,812 1,977 <br />Total Members 4,737 6,399 7,018 <br />Drop-In Users (per year) 6,775 6,835 6,835 <br />10 Visit Passes 650 650 650 <br /> <br />Membership Revenue $1,358,611 $1,567,207 $1,336,223 <br />Drop-In Revenue $46,975 $41,615 $41,615 <br />10 Visit Pass Revenue $40,740 $34,960 $34,960 <br /> <br />TOTAL REVENUE $1,446,326 $1,643,782 $1,412,798 <br /> <br /> <br />Based on comparable market rates ISG projected that the Scenario #2 would be the most effective <br />balance in maximizing membership while balancing revenue. <br /> Scenario #1 was not enough of a discount to attract YMCA members, especially those that <br />take advantage of using any Y in the YMCA of the North Chapter. The rates were also <br />slightly higher than comparable public recreation facilities. <br /> Scenario #3: The added discount of Scenario #3 compared to Scenario #2 was not <br />significant enough to drive much incremental membership and would generate less overall <br />revenue <br /> Scenario #2 was the sweet spot in balancing fair and accessible membership fees with <br />revenue necessary to improve operating net costs/revenue. Scenario #2 revenue projections <br />are used in the financial budget analysis. <br /> <br />Hybrid Managed Model Membership and Usage Revenue Projections <br />(Using Year 2 for comparison purposes) <br /> <br />Category Scenario #2 <br />Memberships $1,290,130 <br />Daily Drop In $41,615 <br />Multi-Visit Pass $34,960 <br /> <br />TOTAL <br />REVENUE $1,366,705