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Page 43 of 73 <br /> <br />The successful Hybrid model can also help accelerate the ramping up of membership, programming <br />and revenue generation from opening through Year 2 and Year 3. This acceleration is driven by <br />several factors: <br /> If program provider relocates their entire program to the Rec and Community Center they <br />will bring an established membership and participant base to the Center. <br /> The program provider will have an established name and credibility in the market plus an <br />established marketing platform that can help accelerate the ramp up at the Center. <br /> The Hybrid also shortens the time to develop and train key program staff, especially trainers, <br />instructors, and coaches. <br /> <br />There are several revenue/fee models associated with outside program providers or management. <br /> Revenue <br />o Program provider can retain all of the revenue generated by their specific programs <br />o Program provider can retain a portion of overall facility membership that reasonably <br />attributed to their programs and the membership they brought from their existing <br />programs <br />o The Center and the Provider can develop a revenue sharing plan <br /> Fees paid to the Center <br />o The provider can pay a direct lease payment to the Center for the space they use for <br />their programs <br />o The provider can pay a rights fee for the ability to run the specific program they are <br />providing <br /> <br />Ultimately most hybrid type partnerships include some combination of these revenue and fee <br />structures. <br /> <br />In meetings and research ISG identified two areas that would achieve the goals of a hybrid program <br />partner/manager and enhance the net revenue projections for the Rec and Community Center. <br />During the course of the Study ISG spoke with several potential providers or partners in these areas <br />to understand the potential for these partnerships or outside program providers. <br /> <br />Fitness Program Provider and Management <br />The fitness program at the Rec and Community Center is the prime example of the advantages of an <br />outside program provider. The advantages include: <br /> An outside provider with an established program would bring a strong existing membership <br />base to the Rec and Community Center <br /> Experienced trainers and instructors, many with established following in the local market <br /> Wider range of fitness programming, classes, and new trends than offered in the former <br />YMCA and in most YMCAs and public recreation centers <br /> Faster membership, program, and revenue ramp up upon re-opening <br /> <br />A Fitness Program Provider Partnership could potentially bring the following value and benefits to <br />the Rec Center. <br /> Close their existing fitness facility and move existing programs and operation to the Rec <br />Center