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06-07-2021 Council Work Session Packet
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06-07-2021 Council Work Session Packet
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11/4/2021 10:53:20 AM
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City Council
Council Document Type
Council Packet
Meeting Date
06/07/2021
Council Meeting Type
Work Session Regular
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Page 64 of 73 <br /> <br /> Hires six to nine months in advance <br /> <br />Program Management (Coordinators and Supervisors) <br />Keys to Success <br /> Very important to have a strong and experienced program management team on board. <br /> Also important to include experience and responsibilities for marketing the programs-it is <br />not just build it and they will come!! <br /> Adaptability to new programming opportunities and regular evaluation of existing programs <br /> Network and membership in key aquatic safety, fitness, and management professional <br />organizations and regular attendance at conventions and camps to maintain up to date <br />knowledge of new trends in Rec and Community facility and program development, trends, <br />and management <br /> If funding allows these positions should be filled three to four months prior to opening, but <br />this role is often filled by the overall Facility Director initially. Bringing new program <br />management on board can be coordinated with the growth and expansion of existing Lino <br />Lakes programming at the Rec and Community Center <br />o Allows the coordinators and supervisors to have role in hiring and developing <br />program staff <br /> Important to have experience in training and certifying part-time instructor, lifeguarding, <br />Fitness and other program staff <br /> It may be more effective to have specific program coordinators part time linked to key <br />programs like learn to swim, aquatic fitness, fitness, camps, etc. <br />o May be head instructor with a an additional stipend for management responsibilities <br /> <br />Risks for Failure <br /> Inexperience in starting up programs or growing programs <br /> Lack of involvement in the Recreational professional world and not remaining current in <br />trends and developments in programming <br /> Lack of personal hands on experience in actually running and teaching in programs <br /> Lack of quantifiable and subjective goals and accountability in building and marketing the <br />programs <br /> Lack of funding and support for ongoing professional development and training <br /> Insufficient resources to support programming <br /> <br />Marketing and Membership <br />Keys to Success <br /> Experience in marketing and promoting all aspects of facility <br />o Programs <br />o Membership <br />o Sponsorship and Advertising <br />o Supporting and promoting competitive and special events <br />o Community relations <br />o Donor relations (usually led by Facility Director) <br /> Experience in Customer Service-understanding the importance of Customer Service <br /> Ability to train part-time front desk and customer service staff <br /> Resources to support marketing efforts
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