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Page 65 of 73 <br /> <br /> Ability to coordinate with overall City, School District, and other partners’ marketing and <br />informational platforms and community outreach programs <br /> Entrepreneurial approach to marketing and membership <br /> Establishment and accountability for quantifiable goals <br /> <br />Risks for Failure <br /> Assuming that “If you build it they will come!” <br /> Lack of staff and resources focused on marketing, membership, and customer service <br /> Absence of clearly defined goals for program participation and membership and ongoing <br />tracking of metrics <br /> Staff inexperience in facility, program, and membership marketing and <br />sponsorship/advertising solicitation <br /> <br />Rec and Community Center Plan <br />o Center budget includes the following positions <br />o Marketing and Membership Coordinator <br />o Customer Service Coordinator <br /> Marketing and advertising budget for facility and programs included in budget analysis <br /> <br />Facility Maintenance Staff <br />Keys to Success <br /> Specific maintenance team along with cross training from other City staff positions for Rec <br />and Community Center <br />o Full-time positions increase accountability for the successful operation and <br />maintenance of a facility <br />o Cross training in a smaller Rec and Community Center offers opportunities to be <br />sure everything can be maintained and serviced properly when a particular staff <br />member needs time off or goes on vacation <br />o Limiting need for outside services with no vested interest in facility <br /> Maintenance team with some Rec facility experience <br /> Certified pool operators to cover both pools throughout the week, weekends and during <br />when a particular CPO is not available <br /> Regular preventative and pre-emptive maintenance <br /> Dedicated custodial team for Rec and Community Center <br /> Learning from other comparable facilities’ best practices; participation in and investment in <br />education and latest maintenance trends <br /> <br />Risks for Failure <br /> Over reliance on outsourced services <br /> Lack of Rec and Community specific facility maintenance experience <br /> Cost cutting on maintenance staff and routine preventative maintenance <br /> Failure to develop long term Capital maintenance and replacement reserve fund <br /> <br />Rec and Community Center Plan <br /> Robust in-house maintenance staff <br />o Maintenance Foreman: Hired 3 months in advance of opening