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1 | P a g e <br /> <br /> <br /> <br /> <br /> <br />GAMEDAY SPORTS + WSB <br />LINO LAKES RECREATION CENTER BRAND/MARKETING PROPOSAL <br />9.1.21 <br /> <br />Overview <br />GameDay Sports is a full-service sports marketing firm based in Minneapolis, Minnesota. Founded in <br />2001, GameDay Sports Marketing is a sports media and marketing firm that specializes in branding, <br />marketing, events and experiences, revenue generating solutions, negotiation, publishing, and multi- <br />media rights. Our team brings decades of experience to our clients that range from NFL, MLB and <br />NHL franchises, to colleges, universities and Fortune 500 companies. <br /> <br />WSB is a forward-thinking design and consulting firm specializing in engineering, community <br />planning, environmental, and construction services. A partner of the City of Lino Lakes, WSB <br />currently delivers City Engineering services. <br /> <br />Goals <br />In partnership with Minnesota-based WSB, GameDay Sports will evaluate and utilize Lino Lake’s <br />mission, vision, and values to create a brand identity for the new Recreation Center (former YMCA) <br />the city and your residents will be proud to own. In addition, GameDay Sports/WSB can also create <br />and execute a marketing campaign, a grand opening event, as well as opportunities to create new <br />revenue for the city through sponsorships/advertising partnerships. <br /> <br />Timeline <br />This proposal has been created with an estimated opening date of April 1, 2022. The timelines listed <br />below can be adjusted should the city decide to an earlier opening. <br /> <br />Phase 1 – Brand Development (September 7 – September 30) <br />SCOPE: Utilizing Lino Lakes mission and values, we will create a story around the new Recreation <br />Center. From this story, we will develop the brand including: <br />• Brand Discovery/Research <br />o What will the Rec Center’s promise to the community be? What is our Why? <br />o How do we want residents to perceive the Rec center, and how will they describe their <br />experience after visiting? <br />o How you are different, trustworthy, memorable, and likable by your residents? <br />• Execute Competitor Research <br />o Identify competitors and key differentiators between the Rec Center and our <br />competition. <br />o Recommend Integrations that will differentiate Rec Center.