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2 | P a g e <br /> <br />• Develop Brand Strategy – Create a positive image that stands out and provides solutions for <br />residents. <br />• Key Messages for the Brand – Communicate our value proposition and promise to the <br />community. <br />• Create Brand Logo & Slogan <br />Phase 1 Investment Range: $12,000 to $17,000 <br /> <br />Phase 2 – Marketing Plan (October 1, 2021 – March 30, 2022) <br />SCOPE: Develop and implement a turn-key marketing platform to promote our new facility brand <br />and communicate key differentiators – with the goal of generating memberships and creating a buzz <br />around the new facility. <br /> <br />• Write and execute Press Release <br />• Communicate the brand’s promise to residents through multiple platforms <br />• Develop merchandising plan <br />• Integrate brand within city communications <br />• Co-Branding partnership with potential local fitness provider <br />• Create and Activate Social Media Platforms <br />• Communicate updates to the community as progress continues and new integrations are being <br />made <br />• Invitations to community for Grand Opening event <br /> <br />Phase 2 Investment Range: $5,000 to $10,000 <br /> <br />Phase 3 – Grand Opening Events (Saturday, April 2, 2022) <br />SCOPE: Create and manage a Grand Opening Event for the facility. <br /> <br />• Tours <br />• Meet/Greet Instructors <br />• Catering <br />• Games <br />• Ribbon Cutting <br />• Appearances & Autographs <br />• 5k Run/Walk (free to members – bring new prospects to the facility) <br />• Live Music <br />• Discounts for membership registration that day <br /> <br />Phase 3 Investment Range: TBD As Needed <br />Commitment on or before March 1, 2022 <br /> <br /> <br /> <br />