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CITY COUNCIL WORK SESSION <br />DRAFT <br /> 1 <br />CITY OF LINO LAKES 1 <br />MINUTES 2 <br /> 3 <br />DATE : November 1, 2021 4 <br />TIME STARTED : 6:00 p.m. 5 <br />TIME ENDED : 9:55 p.m. 6 <br />MEMBERS PRESENT : Council Member Stoesz, Lyden, Ruhland, 7 <br /> Cavegn and Mayor Rafferty 8 <br />MEMBERS ABSENT : None 9 <br />1. Recreation Center Update – Public Services Director DeGardner reviewed his 10 <br />written report that included information on the following: 11 <br />- Branding/Marketing concepts; 12 <br />- Proposed membership rates; 13 <br />- Fitness programming; 14 <br />- Aquatics programming; 15 <br />- Ongoing evaluation of existing building. 16 <br /> 17 <br />Mr. DeGardner also reviewed proposed next steps toward the goal of reopening the 18 <br />center, including staffing needs and additions to City staff. 19 <br /> 20 <br />Marc Morgan, GameDay Sports, and Ryan DelWiche of WSB & Associates were present 21 <br />to discuss development of marketing plans; both reviewed their background. There has 22 <br />been much research and brainstorming within the marketing team; they are looking at the 23 <br />many benefits the center could bring to the area. The group is announcing a theme that 24 <br />they feel represents the uniqueness of the Lino Lakes’ community and one that can grow 25 <br />into the future – “The Rookery”. The connection is the blue heron community which is 26 <br />unique to this city. They have discussed who they are trying to reach now and in the 27 <br />future and came to believe a key is to reach families, along with seniors and others; that 28 <br />goals aligns with the idea of a rookery that includes young and old. There is also an 29 <br />alignment with the water/land nature of the blue herons – the center offers both aquatic 30 <br />and non-aquatic activities. They also suggested the possibility of membership fees tied 31 <br />to a contribution back to the heron rookery. They also discussed the industrial area 32 <br />adjacent to the interstate and how to tie that into plans; the industrial site (and future 33 <br />residential) could utilize the facility. They would expect that activity rooms within the 34 <br />facility could be named within the rookery theme (and decorating of the facility as well). 35 <br />Other themes they discussed were “The Nest” or “The Link”; they landed on The 36 <br />Rookery as best. 37 <br /> 38 <br />Mayor Rafferty remarked that he likes the direction. 39 <br /> 40 <br />Councilmember Lyden explained his perspective. He was hoping for a WOW moment. 41 <br />What he sees in the name is a good intellectual approach but moving toward the feeling 42