12-13-2021 Council Packet - Laserfiche WebLink

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CITY COUNCIL WORK SESSION DRAFT 2 end of things, he’s not getting the connection. Mr. Morgan said he could see more 43 connection as they work toward logos and colors. 44 45 Councilmember Stoesz asked if there has been any investigation of the name and possible 46 other meanings. Mr. Morgan said they have done a cursory search. 47 48 Councilmember Ruhland remarked that in his real estate background, he hasn’t typically 49 heard any reference to the rookery in connection with this area. 50 51 Councilmember Cavegn noted his concern that people may not make the connection with 52 the name easily. Mr. Morgan suggested that they are going for the super unique and that 53 means that people have to become familiar with it but it is special enough to merit that; 54 also he suggested that curiosity about the name could be a good thing. 55 56 Mr. Morgan and Mr. DelWiche added that the focus has really been toward the facility 57 serving this community and they feel the community generally has familiarity with the 58 herons. If the goal is to attract outside the community, then it’s a different approach. 59 60 Director DeGardner remarked that he believes that a unique name should be a goal. It’s 61 going to be more defined through website, colors and logos. The group bringing this 62 together feels The Rookery brings the best options for the future. 63 64 Councilmember Ruhland said he likes the name more as he thinks about it. He can see 65 how it can be a unique theme; it ties into the City’s logo as well. 66 67 Councilmember Cavegn added that he sees the benefit of bringing in people from other 68 nearby communities. 69 70 Councilmember Stoesz asked if the name is copyrighted at all or should it be on the 71 City’s behalf. Marketing staff said they would check further based on direction to 72 continue with it. 73 74 Mayor Rafferty remarked that he isn’t disappointed with the work presented but he is 75 wondering if it wouldn’t be appropriate to hear other options at this point. He also asked 76 if there are next step marketing concepts to discuss. 77 78 Director DeGardner remarked that staff has worked hard toward the possibility of 79 opening the center April 1, 2022, if directed by the council. There is timing involved in 80 that goal and based on the strong recommendation of the group bringing this forward, 81 they didn’t feel options were warranted. The mayor thanked staff for that explanation. 82 83 There was general council concurrence to move forward. The council will be receiving 84 more options on logos, color palates, etc. 85 86