Laserfiche WebLink
CITY COUNCIL WORK SESSION <br /> APPROVED <br /> 1 CITY OF LINO LAKES <br /> 2 MINUTES <br /> 3 <br /> 4 DATE : November 1,2021 <br /> 5 TIME STARTED : 6:00 p.m. <br /> 6 TIME ENDED : 9:55 p.m. <br /> 7 MEMBERS PRESENT : Council Member Stoesz,Lyden,Ruhland, <br /> 8 Cavegn and Mayor Rafferty <br /> 9 MEMBERS ABSENT : None <br /> 10 1. Recreation Center Update—Public Services Director DeGardner reviewed his <br /> I 1 written report that included information on the following: <br /> 12 - Branding/Marketing concepts; <br /> 13 - Proposed membership rates; <br /> 14 - Fitness programming; <br /> 15 - Aquatics programming; <br /> 16 - Ongoing evaluation of existing building. <br /> 17 <br /> 18 Mr. DeGardner also reviewed proposed next steps toward the goal of reopening the <br /> 19 center, including staffing needs and additions to City staff. <br /> 20 <br /> 21 Marc Morgan, GameDay Sports, and Ryan DelWiche of WSB &Associates were present <br /> 22 to discuss development of marketing plans; both reviewed their background. There has <br /> 23 been much research and brainstorming within the marketing team; they are looking at the <br /> 24 many benefits the center could bring to the area. The group is announcing a theme that <br /> 25 they feel represents the uniqueness of the Lino Lakes' community and one that can grow <br /> 26 into the future—"The Rookery". The connection is the blue heron community which is <br /> 27 unique to this city. They have discussed who they are trying to reach now and in the <br /> 28 future and came to believe a key is to reach families, along with seniors and others; that <br /> 29 goals aligns with the idea of a rookery that includes young and old. There is also an <br /> 30 alignment with the water/land nature of the blue herons—the center offers both aquatic <br /> 31 and non-aquatic activities. They also suggested the possibility of membership fees tied <br /> 32 to a contribution back to the heron rookery. They also discussed the industrial area <br /> 33 adjacent to the interstate and how to tie that into plans; the industrial site (and future <br /> 34 residential)could utilize the facility. They would expect that activity rooms within the <br /> 35 facility could be named within the rookery theme (and decorating of the facility as well). <br /> 36 Other themes they discussed were"The Nest" or"The Link";they landed on The <br /> 37 Rookery as best. <br /> 38 <br /> 39 Mayor Rafferty remarked that he likes the direction. <br /> 40 <br /> 41 Councilmember Lyden explained his perspective. He was hoping for a WOW moment. <br /> 42 What he sees in the name is a good intellectual approach but moving toward the feeling <br /> 1 <br />