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11-01-2021 Council Work Session Minutes
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11-01-2021 Council Work Session Minutes
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City Council
Council Document Type
Council Minutes
Meeting Date
11/01/2021
Council Meeting Type
Work Session Regular
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CITY COUNCIL WORK SESSION <br /> APPROVED <br /> 43 end of things,he's not getting the connection. Mr. Morgan said he could see more <br /> 44 connection as they work toward logos and colors. <br /> 45 <br /> 46 Councilmember Stoesz asked if there has been any investigation of the name and possible <br /> 47 other meanings. Mr. Morgan said they have done a cursory search. <br /> 48 <br /> 49 Councilmember Ruhland remarked that in his real estate background, he hasn't typically <br /> 50 heard any reference to the rookery in connection with this area. <br /> 51 <br /> 52 Councilmember Cavegn noted his concern that people may not make the connection with <br /> 53 the name easily. Mr. Morgan suggested that they are going for the super unique and that <br /> 54 means that people have to become familiar with it but it is special enough to merit that; <br /> 55 also he suggested that curiosity about the name could be a good thing. <br /> 56 <br /> 57 Mr. Morgan and Mr. DelWiche added that the focus has really been toward the facility <br /> 58 serving this community and they feel the community generally has familiarity with the <br /> 59 herons. If the goal is to attract outside the community,then it's a different approach. <br /> 60 <br /> 61 Director DeGardner remarked that he believes that a unique name should be a goal. It's <br /> 62 going to be more defined through website, colors and logos. The group bringing this <br /> 63 together feels The Rookery brings the best options for the future. <br /> 64 <br /> 65 Councilmember Ruhland said he likes the name more as he thinks about it. He can see <br /> 66 how it can be a unique theme; it ties into the City's logo as well. <br /> 67 <br /> 68 Councilmember Cavegn added that he sees the benefit of bringing in people from other <br /> 69 nearby communities. <br /> 70 <br /> 71 Councilmember Stoesz asked if the name is copyrighted at all or should it be on the <br /> 72 City's behalf. Marketing staff said they would check further based on direction to <br /> 73 continue with it. <br /> 74 <br /> 75 Mayor Rafferty remarked that he isn't disappointed with the work presented but he is <br /> 76 wondering if it wouldn't be appropriate to hear other options at this point. He also asked <br /> 77 if there are next step marketing concepts to discuss. <br /> 78 <br /> 79 Director DeGardner remarked that staff has worked hard toward the possibility of <br /> 80 opening the center April 1, 2022, if directed by the council. There is timing involved in <br /> 81 that goal and based on the strong recommendation of the group bringing this forward, <br /> 82 they didn't feel options were warranted. The mayor thanked staff for that explanation. <br /> 83 <br /> 84 There was general council concurrence to move forward. The council will be receiving <br /> 85 more options on logos, color palates, etc. <br /> 86 <br /> 2 <br />
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