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3 <br /> <br />§ 1010.002 DEFINITIONS. <br /> <br />The following words and terms, when used in this sign chapter, shall have the following meanings, unless <br />the context clearly indicates otherwise. <br /> <br /> BANNER. A temporary sign made of cloth, flexible plastic or other fabric, except that flags shall not <br />be considered BANNERS. <br /> <br /> COMMERCIAL SPEECH. Speech advertising a business, profession, commodity, service, or <br />entertainment. <br /> <br /> DIRECTIONAL SIGNS. A sign providing noncommercial directional information about the use or <br />uses on the property where the sign is located. <br /> <br /> DYNAMIC DISPLAY. Any characteristics of a sign that appear to have movement or that appear to <br />change, however frequently, caused by any method other than physically removing and replacing the sign <br />or its components, whether the apparent movement or change is in the display, the sign structure itself or <br />any other component of the sign. This includes, but is not limited to, a sign display that incorporates a <br />technology or method allowing the image on the sign face to change without having to physically or <br />mechanically replace the sign face or its components. This also includes, but is not limited to, any rotating, <br />revolving, moving, flashing, blinking or animated display, and any display that incorporates rotating <br />panels, LED lights manipulated through digital input, “digita l ink,” or any other method or technology <br />that allows the sign face to present a series of images or displays. This does not include digital signs with <br />fixed content that changes less than once per hour, provided that none of the content displayed appears to <br />have movement or to otherwise change during the minimum one-hour display period. <br /> <br /> FLAG. Any cloth, flexible plastic, or fabric containing distinctive colors, patterns, or symbols that <br />is attached along one side to one pole or attached to a rope on one pole that allows for raising and lowering <br />the flag. <br /> <br /> FAÇADE. That portion of any exterior elevation on a building extending from grade to top of the <br />parapet, wall, or eaves and the entire width of the building elevation. <br /> <br /> FLASHING SIGN. An illuminated sign on which the illumination is not kept constant in intensity <br />or color at all times when the sign is in use. <br /> <br /> GROUND SIGN. Any freestanding sign supported by or upon standards, poles, beams, or other <br />supports or foundation directly affixed to the ground. <br /> <br /> IDENTIFICATION OR NAMEPLATE SIGN. A sign that bears the name or address or both of the <br />business or the occupant of the building on which it is located. <br /> <br /> ILLUMINATED SIGN. A sign that has an artificial light source directed upon it or that has an <br />interior light source. <br /> <br /> MARQUEE AND CANOPY SIGNS. Any message or identification that is permanently affixed to a <br />projection or extension of a building or structure, erected in a manner as to provide shelter or cover over