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Trust. It's the single most important factor in a police department's ability to protect <br />the peace, keep people safe and solve crimes. Without trust, agencies risk becoming <br />nothing more than occupying forces. <br />Trust is not free and it is not easily earned. It takes years of progressive, <br />professional policing to build trust. It requires communication and accountability — <br />especially during a crisis. Trust is precious and fragile. <br />And then, just like that, t rust can be destroyed in the time it takes to tweet. <br />A social media mischaracterization. Allegations of excessive force. An officer- <br />involved shooting. <br />B ad things sometimes happen at good organizations. And when they do, police <br />leaders must have the ability to quickly gather and interpret information, consider <br />their options, make smart decisions from an informed position and communicate with <br />the right audiences at the right times. <br />Agencies with this ability are better positioned to reduce harm to the community and <br />protect the public's fragile trust. Those without the ability to act on good information <br />often find themselves thrown into a state of organizational crisis — which happens <br />when employees and the public lose faith in the organization. <br />Thankfully, there are ways to reduce the likelihood of an organizational crisis <br />damaging the public's trust. <br />The Axtell Group — with more than 150 years of public safety experience — is proud <br />to present the following proposal for a comprehensive and actionable Organizational <br />Crisis Response Plan to Lino Lakes public safety leaders. <br />1 <br />INTRODUCTION <br />150