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A 20/20 Vision advisory committee recommendation in 1995 <br />was to incorporate the Lino Lakes Economic Development blue <br />heron logo into the city logo. The new blue heron logo noty <br />signifies the city's strong environmental commitment, but <br />recognizes that the next generation of growth can be well <br />planned to enhance the quality of life for its residents. <br />As a result, we have taken a more formal step toward address- <br />ing the use of the city logo by devising a guide that will help us <br />maintain a clear and consistent identity. A clear visual identity <br />is important as we work toward communicating the special <br />qualities and opportunities the city has to offer. <br />Just as private businesses grow and become more sophisticat- <br />ed, so do cities. While some recommendations in this guide may <br />seem like overkill, it is important to keep in mind that if different <br />departments begin using the logo in different ways -- changing <br />the look, the color, or the purpose - -we lose the logo's effective- <br />ness as a "marketing tool." <br />• <br />The City of Lino Lakes has <br />created a new visual identity <br />to represent its values and <br />goals in the years to come. <br />At the center of this new <br />identity is our distinctive new <br />city logo. <br />We have included <br />camera ready art and a disk <br />with the logo. <br />• <br />