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Logo Use <br />Use <br />The most important logo <br />application guidelines are: Keep the logo intact <br />C I T Y O F <br />IINO LAIS&S <br />�6 <br />Ino tikes <br />MEM <br />Stop use of all old logos from this day forward! <br />• Logo Color <br />The color for the logo <br />is PMS color 5473. The cream <br />background we use for our standard <br />stationary is recommended to best <br />present the logo. <br />Required color: PMS 5473 <br />There will be occasions when color <br />reproduction will not be desirable <br />or practical. In these cases black <br />should be used. The use of any <br />other colors is undesirable. <br />Alternate color: Black <br />To provide variety and flexibility in <br />application, you may occasionally find <br />• it desirable to reverse the logo, using <br />a cream heron on the green background. <br />Required color: PMS 5473 (green) <br />The city stationary color is the preferred cream <br />