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GOAL THREE <br />Provide continuous and effective coordination and facilitation of the economic <br />development process. <br />1. OBJECTIVE <br />Work in coordination with planning, engineering, finance and environment to <br />provide comprehensive departmental procedures for effective and orderly <br />strategies to enable potential new businesses to come to Lino Lakes. <br />2. OBJECTIVE <br />Develop comprehensive zoning ordinances that reflect the changing quality of <br />commercial and industrial development in the city. <br />3. OBJECTIVE <br />Identify changing opportunities and constraints and adapt the city's criteria for <br />prospect selection to achieve the highest quality commercial and industrial <br />development possible. <br />GOAL FOUR <br />Develop and implement a specifically created and appropriate conceptual theme <br />that builds upon the already established theme of quality development and <br />preservation of natural resources. <br />1. OBJECTIVE <br />Continue to promote and pervasively make use of the Lino Lakes Symbol for all <br />economic development promotional material and visual opportunities such as <br />signage, brochures, etc. <br />2. OBJECTIVE <br />Create a comprehensive promotional package that effectively conveys the city's <br />objectives in creating a unique identity of a traditional neighborhood development in <br />the Town Center. <br />GOAL FIVE <br />Establish a long range improvement plan for the "doors" and "windows" of <br />Lino Lakes to redevelop blighted and substandard areas. <br />1. OBJECTIVE <br />Attract new businesses that are complementary to existing businesses and <br />residential areas, and will contribute to the customer attraction and business <br />interchange of local commercial areas. <br />2. OBJECTIVE <br />Develop an overall architectural character that is distinct to Lino Lakes and <br />establish criteria for prospective businesses to incorporate features in building <br />design, signage and landscaping that will provide a consistent architectural and <br />environmental flavor that is "uniquely" Lino Lakes. <br />3. OBJECTIVE <br />Commit city financial and staff resources to the redevelopment of commercial <br />and industrial properties. <br />2 <br />