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<br />DECISION RESOURCES, LTD. <br />3128 Dean Court <br />Minneapolis, Minnesota 55416 <br /> <br /> <br />May 7 , 2012 <br /> <br /> <br />Mr. Jeff Karlson <br />City of Lino Lakes <br />6 00 Town Center Parkway <br />Lino Lakes, MN 55014 <br /> <br />Dear Jeff : <br /> <br />Decision Resources, Ltd., is pleased to present this survey research proposal to you for the City <br />of Lino Lakes . This prospectus is organized in three parts: a potential design ; project s chedule; <br />and, estimated project costs. As you will see, I am certain that DRL can provide th e City of Lino <br />Lakes with the information it seeks in both a cost -effective and timely manner. <br /> <br />DESIGN OF THE RESEARCH: <br /> <br />Decision Resources, Ltd., proposes to conduct a telephone survey of 400 randomly selected <br />households in the City of Lino Lakes . A samp le of 400 residents would provide results <br />projectable to the entire city adult population within ± 5.0 percent in 95 out of 100 cases. The <br />sample is also of sufficient size to permit the city to be divided into a maximum of four <br />categories for more detail ed analysis, such as age, mobility, home ownership, location of <br />residence, presence of children, and other demographic characteristics. <br /> <br />To insure the integrity of the sample, DRL places the most exacting sampling standards in the <br />industry on our procedu res. Before an alternate household is substituted for a designated target, <br />at least ten tries are made to contact the initial households during a five -day period. The <br />telephone calls take place during various times on weekday evenings and during the week end. <br />Our interviewers are also instructed to seek convenient appointments with interviewees, cutting <br />our non -contact rate to less than five percent on average. An unbiased selection process is also <br />used to identify the adult member of the household to be interviewed. To validate the completed <br />sample, the latest United States Census updated population characteristics are utilized as a <br />standard of comparison. <br /> <br />The questionnaire would be administered by DRL trained and supervised personnel. The <br />computer ana lysis will be obtained from our in -house C -MENTOR and SPSS statistical analysis <br />systems, insuring both access to the most current analysis programs and confidentiality of the <br />data set.