04-01-13 Council Packet - Laserfiche WebLink

Home Search

City of Lino Lakes Resid ential Survey Research Proposal May 2012 The City of Lino Lakes will be presented with b ound copies of the final report highlighting all the major findings of the study. DRL will also speak to any major differences from and similarities with the past stud ies of the community, when applicable, in addition to other similar communities. A volume of all computer -gener ated cross tabulations and other multivariate statistical techniques will also be included. PROJECT SCHEDULE : 1. Planning with City Council Members, City Staff, and/or relevant individuals to establish the topics to be covered in the survey. Based on these topic concepts, DRL would word specific, neutral questions. This activity can be completed by telephone an d/or fax, depending on client wishes, within two weeks of the initiation of the contract. 2. Structuring of questions and final approval of the survey instrument. These activities are usually completed within four weeks of the discussion of topics to be covered in the survey. 3. Final determination of the field dates for interviewing. 4. Pre -testing and, if needed, approval of resulting revisions. This activity is usually completed by the second day of fieldwork. 5. Completion of all fieldwork within a t wo -to -three week period. 6. Coding, data entry and preparation of the frequencies. The frequencies are available within two weeks after completion of the fieldwork. 7. Delivery of the final written report to the City of Lino Lakes , includin g presentation graphics. Afterwards, telephone consultation, as the need arises, will be provided about the study’s findings and implications. PROJECT COSTS: The cost of a survey is driven by two factors: sample size and questionnaire length. The cost to co nduct a 50 question unit survey with a random sample of 400 residents would be $1 2 ,5 00.00. Each additional question unit beyond the initial allotment would be $135.00. The typical city survey is generally between 1 1 0 and 1 5 0 questions with an es timated cost of between $1 6 ,000 and $2 2 ,000. As company policy, DRL requires one -half of the cost prior to the commencement of fieldwork; the remainder is due upon delivery of the final written report. Unless otherwise arranged, DRL invoices clients for the initial payment at the time of the initiation of the contract; the remainder is due at the time of the receipt of the final written report.