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<br />1 <br /> <br />Attach ment WS Item 7 <br />City w ide Communications P lan <br /> <br /> <br />Purpose: <br />To establish a comprehensive communication s plan that furthers the mission of the City of Lino <br />Lakes. <br /> <br />Goal: <br />This plan provide s a very high level description of the various ways that the City of Lino Lakes <br />c an circ ulate strategic, operational, and tac tical information. This plan will also simplify the <br />levels of communication by using a “s top l ight” method that quickly communicates the urgency <br />of each message. Green level communications are everyday exchanges of eve nts and news. <br />Yellow level communications are time -specific communications such as crime alerts, weather <br />warnings, and event cance ll ations. Red level communications are serious alerts that advise of <br />emergencies or conditions that need immediate attention . This plan also discuss es a possible <br />framework for issuing emergency communications. <br /> <br />Assumptions: <br />It is assumed that all communications will comply with City and d epartment al policies. <br /> <br /> <br />Levels of Communication <br />Strategic <br /> <br />Definition : Strategic c ommuni cations convey the vision and goals for the entire organization. <br /> <br />Purpose: To communicate the direction and focus of the organization as a whole and t o clearly <br />state the values by which the City operates. Strategic communication provides information on <br />c i tywide directives and priorities. <br /> <br />Owners: Elected o fficials, d epartment d irectors, a ppointed b oard m embers of C ity c ommittees. <br /> <br />External Level : Green/Yellow <br /> <br />Examples of s trategic communications already in use : <br /> City n ews l etter <br /> Annual r eports <br /> Budgets <br /> S trategic p lans <br /> Charter <br /> <br />Operational <br />