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<br />2 <br /> <br />Definition: Operational communications translate the strategic objectives of the City of Lino <br />Lakes into a series of action items or informational products that are specific to a group, <br />geographic region, or entity. <br /> <br />Pu rpose: To provide information that assists in directing staff members and stakeholders to ward <br />objectives that support s the mission of the City of Lino Lakes. <br /> <br />Owners: Department d irectors, e lected o fficials, and department -designated employees. <br /> <br />External Level: Green/Yellow <br /> <br />Examples of o perational communications already in use : <br /> City Council m eeting agendas and minutes <br /> Department budgets and goals <br /> Department newsletters and social media postings <br /> Department media releases <br /> <br />Tactical <br /> <br />Definition: Tactical co mmunication products communicate the specifics of an individual event, <br />task, or plan. <br /> <br />Purpose: The purpose of tactical communication is to direct individuals to take appropriate <br />action to achieve a speci fic goal and to advise stakeholders of a situation t hat may affect them. <br /> <br />Owners : All employees and Elected Officials <br /> <br />External Level : Yellow/Red <br /> <br />Examples of t actic al communications already in use: <br /> Media alerts and advisories <br /> Weather s irens <br /> Emergency notifications <br /> Social media postings <br /> Face -to -face communi cation <br /> <br />Communication Dissemination Plan <br /> <br />Taking into consideration the volume of information between each department and the public, it <br />is impractical to share all external communication with every staff member. T o ensure that <br />important messages are sha re d throughout the organization, each department designate s a <br />Primary Contact (PC) and Backup Contact (BC). In addition , three email groups will be created . <br />The “Green” email group will consist of the p rimary and b ackup contacts for each department. <br />The “Yellow” email group will c onsist of the p rimary and b ackup contacts for each department <br />and the d epartment d irectors. The “Red” email group will consist of all C ity staff and elected <br />officials (see Figure 1).