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02/26/2007 Council Packet
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02/26/2007 Council Packet
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City Council
Council Document Type
Council Packet
Meeting Date
02/26/2007
Council Meeting Type
Regular
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rage 1 or 2 <br />Home • corporate • Press Releases <br />Press Releases <br />Corporate Info <br />Company History <br />Corporate Divisions <br />Corporate Officers <br />Investor Relations <br />Press Releases <br />Public Service <br />Real Estate <br />Clear Channel Communications <br />Note: For information or to ask a question regarding our press releases, please click here to send an email. <br />NOVEMBER 15, 2006 <br />CLEAR CHANNEL OUTDOOR UNVEILS TWO NEW HIGH - IMPACT DIGITAL BILLBOARD NETWORKS <br />Cities of Milwaukee and Tampa follow highly successful digital network launches in Cleveland, Las Vegas and <br />Albuquerque <br />Phoenix, AZ — November 15, 2006 — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced new digital <br />billboard launches in the cities of Milwaukee and Tampa, furthering its goal of adding digital billboard networks in all of its <br />major U.S. markets. <br />"Our goal for 2006 was to deploy fully networked, digital signage products in four to six markets, and by year's end we will <br />successfully reach the upper end of that goal," said Paul Meyer, global president of Clear Channel Outdoor. "New digital <br />technologies provide us with the capability to execute both general market and targeted advertising campaigns that <br />consumers can't mute, fast forward or erase. Outdoor's digital conversion is slowly but surely transforming the industry into <br />the most flexible and responsive of all advertising platforms." <br />In Milwaukee the company has converted six large format bulletins into a digital network that provides broad general market <br />coverage reaching almost 600,000 Milwaukeeans every day. Tampa has converted the first three locations of what is <br />expected to be a nine bulletin network that will also provide general market coverage in that city. Like the company's existing <br />digital networks, these too will allow advertising copy to be changed remotely as often as advertisers' needs dictate. <br />Advertising messages will run in a continuous loop, enabling each message to be displayed on each sign in the network <br />multiple times each day, and in the case of Tampa, a minimum of 1250 times at each location during every 24 hours. Both <br />markets are running public service messages during most of the remainder of November prior to taking paid commercial <br />advertising. <br />Similar digital billboard networks were launched in Las Vegas, Albuquerque, and London, England earlier this year. The <br />company's' first digital network debuted in Cleveland last year. Next year it plans to add second digital networks in both <br />Cleveland and Las Vegas. <br />About Clear Channel Outdoor <br />Clear Channel Outdoor, based in Phoenix, Arizona, is the world's largest outdoor advertising company with over 881,000 <br />displays in more than 60 countries across 6 continents. In the United States, the company operates over 155,000 advertising <br />displays and has a presence in 45 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall <br />advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in <br />• <br />• <br />http:// www. clearchanneloutdoor .com/corporate /pre. - 4 2 -vases. asp ?section =show_ release &id =7331 2/21/2007 <br />
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