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Pl anni ng & Zo ni n g B o ar d <br />Mar c h 9 , 200 5 <br />Page 10 <br />APPROVED MINUTES <br /> <br />Carmen Schmidt, 3895 86 th Lane, Circle Pines, Taco Pa lace Restaurant – 730 Apollo <br />Drive, stated her restaurant was not within the site lines of Lake Drive and therefore <br />people did not know her business was there. She noted she had placed temporary signage <br />along Lake Drive, which had been taken dow n by the City. She noted the signs were <br />home made because she could not afford pr ofessional signage. She indicated she had <br />been in business for 18 months and was not ta king a salary. She noted she had advertised <br />in the Quad with no success. She noted wh en she had banners out, her business increased <br />significantly. She understood the City’s conc erns about maintaining the banners. She <br />stated she did not mind paying $25.00 for a permit for a banner, but 17 days per quarter <br />was not sufficient. She noted there were ma ny holidays grouped together that they would <br />have specials for and they could not advert ise those specials, except once a quarter. She <br />stated the maintenance department continuously checked banners and signs all of the time <br />in the City. She understood the City’s conc ern about having clutte ring with the signage, <br />but if the small business was not allowed the temporary signage , they could not survive. <br />She noted she could not afford to go to Anoka County and pay $350.00 to get the names <br />of residents, as well as paying for a flyer a nd mailing the notices. She stated the simplest <br />way for her to advertise was with banners. She indicated she did not mind paying the <br />$25.00 with a time limit, as long as the time lim it was reasonable. She indicated if people <br />did not see the signage, they for got the business was there. <br /> <br />Jim Gemlo, 1750 Wood Meadow Lane, representi ng the Legacy Dry Cleaning opening in <br />Spirit Hills next week, stated they are the first new drycleaner in the metro area that did <br />cleaning onsite. He indicated a streamer wit hout words might not say anything, but it did <br />say to look here. He noted if the streamer s got someone’s attention even for a short <br />period of time, it was to businesses advantage. He asked for some reasonableness that <br />would be a benefit to the business owners and not detract from the beauty of the City. He <br />asked why was it okay for people to put up For Sale signs and garage sale signs for free <br />while charging the businesses $25.00 for a sign. He asked why was it not required that <br />the realtors and garage sale si gns also be charged. He noted signage was a vital piece of <br />their business and he requested they work together and be reas onable on signage. He <br />asked the City also not determine what was a sp ecial event at his business. He stated he <br />should just be able to get a perm it without having to run a special. <br /> <br />Jim Szyplinski, Mansetti’s, 6511 Ware Road, stated he agreed the signage problems are a <br />disaster, but the signs do matter to the survival of the businesses. He asked why couldn’t <br />they have permanent signage on the road that indicated where Spirit Hills Mall was. He <br />stated the issue was not just banners, but it was signage in general. He noted Spirit Hills <br />Mall was facing backwards to Birch and if he would have realized th is at the time, he <br />would not have built there. He indica ted he spent approximately $7,000 per month on <br />advertising, but people still did not know they existed. He asked without banners how <br />are they suppose to let the residents know wh ere the small businesses in the City were <br />located. He indicated flyers, newspaper, and television advertising were not working. <br />He suggested they have some st reet signage and he was willing to pay for it. He stated he <br />was open to suggestions, but the small busine ss owner needed help from the City. He <br />stated he was willing to put up City approved si gns and pay a permit fee, but he needed to <br />advertise his business. He asked where else should they be advertising. He noted he also <br />had not received a salary sin ce he opened. He stated the smaller businesses generated