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City of Lino Lakes, MN Communication & Citizen Awareness Plan June 22, 2005 TASKS Task I: Review Background Information • Internal review of background information: • Review the City Charter, City ordinances, policies and practices related to special assessments, and other revenue sources for funding street maintenance and reconstruction (This has already been done in conjunction with the PMP) • Review any engineering studies, cost of services studies, and other relevant studies related to street maintenance and reconstruction in the City (already completed as part of PMP Capital Financing Plan) • Review historical information and results related to referendums for street and road projects (partially completed as part of PMP) • Review the City's communication tools utilized to inform voters in past referendums • Meet with City Council and Staff in a workshop session: • Discuss the City Council's goals for the Communication & Citizen Awareness Plan • Review typical referendum communication plans and strategies as well as specific tasks /plans implemented by Staff in the past • Discuss potential Communications strategies • Discuss the effectiveness of each proposed means to disperse information in alignment with the Council's goals • Discuss the measures for effectiveness of the plan • Obtain additional input or information • Discuss the project timetable • Clarify that Springsted and Himle Horner will not be marketing, rather informing voters using factual data only Task I1: Analyze Communication Plan Components • Develop a comprehensive list of methods for communicating referendum information and evaluate the effectiveness of each to determine which methods to recommend ➢ Determine target audience(s) • Draft the ballot language using consensus of the question from the City Council and obtain input from Bond Counsel Quantify the impact of assessment and/or tax levy impact on a range of homes that represent properties located within the City including both capital and operating costs (already available as part of PMP financing plan) ➢ Quantify the offsetting impact of the savings derived from implementing the PMP in a timely manner so that costs are for maintenance rather than replacing before necessary.