07/07/2008 Council Packet - Laserfiche WebLink

Home Search

City of Lino Lakes, MN Communication & Citizen Awareness Plan June 22, 2005 7- Develop a timeline for implementation of the Plan including specific dates to put in place each method of communication to be used ➢ Coordinate the use of City staff in order to minimize costs and maximize City resources and capacity already in place. ✓ Discuss and agree with staff on how questions from the public will be handled during the pre - referendum phase Task III: Develop Communication Plan v Springsted and Himle Horner will prepare a Draft Comprehensive Communication & Citizen Awareness Plan that will contain our recommendations based on best practices and City direction by staff and the Council > Obtain City Council approval of the ballot language ➢ Obtain approval of the Communication Plan from the City Council after their final revisions and input • Obtain approval for assignment of tasks split between City staff and Springsted staff • Obtain City Council approval of the style and language to be used in information to be distributed to the voters including brochures, legal notices, letters, press releases, flyers, cable advertisements or programming, meeting materials, fact sheets, slideshows and website communications (where possible obtain approval of each final document) • Obtain City Council approval of the specific media to be used to communicate information for the referendum and the frequency of each type ➢ Discuss concerns or issues related to the Plan or the referendum with City Council before implementing the Plan Task IV: Implement Communication Plan ➢ Assign key contact from the City, Springsted and Himle Horner to manage the timetable and coordinate distribution of various communication tools as outlined in the plan ➢ Develop weekly checklist to ensure that each task is performed in a timely manner with sufficient lead time • Implement referendum tax calculator on City's website ➢ Include time each week for follow -up on responses or issues needing to be addressed (letters to the editor, phone calls indicating misunderstandings, opportunities to clarify information, etc) Expectations • In order to conduct this study, the City will need to designate a staff member to serve as a project manager. This person will be responsible for assisting Springsted with gathering accurate and timely data needed to complete the project and to assist in arranging for required meetings, media liaison, and phone interaction with the public.