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Springsted City of Lino Lakes, Minnesota Communication & Citizen Awareness Plan Fall Referendum Work Plan Springsted Incorporated 380 Jackson Street, Suite 300 Saint Paul, MN 55101 -2887 • Tel: 651-223-3000 Fax: 651 - 223 -3002 www.springsted.com August 1, 2008 Objective(s) The purpose of this study is to facilitate the development and implementation of a communication and citizen awareness plan for the City of Lino Lakes fall referendum. The plan would include actions that lead to informing voters, but would not include marketing and /or promoting referendum approval. We understand that the City may consider presenting a referendum to the voters asking for an amendment to the current process for financing public improvements: including road improvements, that are partially assessed. Springsted's role is to assist the City in defining the ballot question(s) to be asked. We would implement an agreed upon Communication Plan and strategies in order to provide comprehensive information to the voters prior to the referendum. Springsted has an established affiliation with Dustin Deets, LLC, a Strategic Communications Firm, with experience with referendum assistance. Chris Deets' resume is attached along with our team members' resumes. Dustin Deets, LLC will be utilized, as necessary, to provide the communication elements of this proposal to complement the financial and referendum materials provided by Springsted staff. Springsted will work directly with the City Council and City Staff to determine the objectives, specific wording for the ballot, referendum process, and a Communication Plan. This work will be completed in conjunction with Bond Counsel. TASKS Task I: Review Background Information ➢ Internal review of background information: • Review the City Charter, City ordinances, policies and practices related to special assessments, and other revenue sources for funding street and reconstruction (Much of this has already been done in conjunction with the PMP financing study conducted in 2005) • Review historical information and results related to referendums for street and road projects (partially completed as part of PMP study noted above)